THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES

(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)

By

CHUKWUEKE GRACE ERINMA

Presented To

Department of Marketing

92 Pages 10,666 Words 117 Views Microsoft Word Format No. of Chapters: 1 to 5 Chapters

Reference/Bibliography: YES 4,000 NGN PROJECT

ABSTRACT

   This project work examine the “impact of transportation cost on customer goods retail process”.
   The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.
   The data generated were analyzed using descriptive statistical tool, mainly frequency distribution with accompanying comments.
The major findings made include:
1.   Cost of transportation affects agricultural goods retailers than manufacture goods retailers.
2.   Profit maximization was not always the desire for most dealers particularly those who have retired and set no retail business in order to avoid being ideal. The reported recommended that:
dealers should strive to procure goods from the one source in order to develop transporters.

TABLE OF CONTENTS

TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT

CHAPTER ONE
INTRODUCTION
STATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
RESEARCH QUESTIONS
SIGNIFICANCE OF THE STUDY
SCOPE AND LIMITATION OF STUDY

CHAPTER TWO
LITERATURE REVIEW
THE GARRIKI MARKET
TRANSPORTATION OF GOODS
YAM SPECIES
YAM MARKETING AND DISTRIBUTION
NATURE AND OPERATION OF PHYSICAL DISTRIBUTION
MODULE FOR PRICE
DEFINITION OF TRANSPORT
YAM PRODUCING AREAS

CHAPTER THREE
RESEARCH METHODOLOGY
SOURCES OF DATA
PRIMARY SOURCE OF DATA
SECONDARY SOURCE OF DATA
POPULATION OF THE STUDY
DETERMINATION OF SAMPLE SIZE

CHAPTER FOUR
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
APPENDIX I
APPENDIX II

CHAPTER FIVE
SUMMARY OF FINDINGS
RECOMMENDATIONS
SUGGESTED AREAS FOR FURTHER STUDY
CONCLUSION
BIBLIOGRAPHY

92 Pages 10,666 Words 117 Views Microsoft Word Format No. of Chapters: 1 to 5 Chapters

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