THE IMPACT OF TRANSPORTATION COST ON CONSUMERS RETAIL GOODS PRICES
(A CASE STUDY OF GARRIKI MARKET, ENUGU SOUTH LOCAL GOVERNMENT ENUGU STATE)
By
CHUKWUEKE GRACE ERINMA
Presented To
Department of
Marketing
ABSTRACT
This project work examine the “impact of transportation cost on customer goods retail process”.
The population addressed were the wholesaler each was drawn. Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu State whom the researcher believed were more informed about the topic.
The data generated were analyzed using descriptive statistical tool, mainly frequency distribution with accompanying comments.
The major findings made include:
1. Cost of transportation affects agricultural goods retailers than manufacture goods retailers.
2. Profit maximization was not always the desire for most dealers particularly those who have retired and set no retail business in order to avoid being ideal. The reported recommended that:
dealers should strive to procure goods from the one source in order to develop transporters.
TABLE OF CONTENTS
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
CHAPTER ONE
INTRODUCTIONSTATEMENT OF THE PROBLEM
OBJECTIVES OF THE STUDY
RESEARCH QUESTIONS
SIGNIFICANCE OF THE STUDY
SCOPE AND LIMITATION OF STUDY
CHAPTER TWO
LITERATURE REVIEWTHE GARRIKI MARKET
TRANSPORTATION OF GOODS
YAM SPECIES
YAM MARKETING AND DISTRIBUTION
NATURE AND OPERATION OF PHYSICAL DISTRIBUTION
MODULE FOR PRICE
DEFINITION OF TRANSPORT
YAM PRODUCING AREAS
CHAPTER THREE
RESEARCH METHODOLOGYSOURCES OF DATA
PRIMARY SOURCE OF DATA
SECONDARY SOURCE OF DATA
POPULATION OF THE STUDY
DETERMINATION OF SAMPLE SIZE
CHAPTER FOURPRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
APPENDIX I
APPENDIX IICHAPTER FIVESUMMARY OF FINDINGS
RECOMMENDATIONS
SUGGESTED AREAS FOR FURTHER STUDY
CONCLUSION
BIBLIOGRAPHY
