Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.

    Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was  complicated  further  by   poor  economic situation in the country.
    Therefore, innovation, dynamism and efficiency vis-à-vis  marketing are necessarily required as a means of not just surviving but also ensuring  profitability and co-operate growth.  The implementation of marketing strategies as well as successful co-operate performance of the sales force.

    As a result this work  sought to determine the implication of the  effective performance of salespersons as  an  indicator of corporate growth potentials  (a case study of 7 –up bottling company  Plc) used questionnaire, design and tests of hypothesis.  The hypothesis was tested  based on the data  collected and analyzed and the following findings  were accepted.
    The consumption pattern  of 7-up drinks  customers is dependent on the company sales  persons performance.

    The  returns generated by 7-up bottling company is directly proportionate to the effectiveness of the salespersons.

    Consumers have favourable attitude  toward  7 –up soft drinks.
    Furthermore, conclusions and recommendations were made, the  conclusions are:
-    An  average salesperson  of 7-up  bottling company is professionally   unskilled.

-    There is  a direct relationship between a company’s  growth sales potentials and profitability with  sales force performance.

-    The 7-up salespersons do not  effective and intensively distribute their products.
-    Consumers  have favourable attitude towards 7-up  drinks
-    The company should strive to  increases it’s market share.
-    There is  a need to give proper training  and orientation to the salespersons.
-    7-up bottling company should  enhance it’s distribution network.
-    It is hoped that  if these recommendations are applied  by the 7-up  bottling company, the effectiveness of it’s salespersons will be enhanced.

TITLE PAGE                             II
APPROVAL PAGE                         III
DEDICATION                             IV
ACKNOWLEDGEMENT                    V
AB STRACT                             VIII
TABLE OF CONTENT                         XI

CHAPTER ONE
BACKGROUND TO THE  STUDY                 1
OVERVIEW OF THE COMPANY                 9
OBJECTIVE OF THE STUDY                 11
SIGNIFICANCE OF THE STUDY                12
LIMITATION OF THE STUDY                 14
HYPOTHESIS FORMULATION                14
SCOPE OF THE STUDY                    15
DEFINITION OF TERMS                     15
    
CHAPTER TWO
LITERATURE REVIEW                      17
CHAPTER THREE                        35
RESEARCH METHODOLOGY                 35
DESIGN OF THE STUDY                     35
POPULATION  OF THE STUDY                 35
SAMPLE SIZE                             36
SAMPLING TECHNIQUES                     38
METHOD OF DATA COLLECTION             38
QUESTIONNAIRE DESIGN                     38
TREATMENT OF DATA                     40

CHAPTER FOUR
ANALYSIS AND INTERPRETATION FOR  DATA    42
ANALYSIS OF DATA FROM THE MANAGEMENT STAFFS 42
ANALYSIS OF  RESPONSES FROM CONSUMERS     50
TEST OF HYPOTHESIS                     60
HYPOTHESIS 1                            61
HYPOTHESIS 2                            63
HYPOTHESIS 3                            65

CHAPTER  FIVE
SUMMARY OF  FINDINGS. CONCLUSIONS AND RECOMMENDATIONS                     69
CONCLUSION                             70
RECOMMENDATION                         71

BIBLIOGRAPHY                             73
APPENDIX                                76
QUESTIONNAIRES                         78