impact of effective public relations in marketing expansion of banking services in enugu metropolis
(A CASE STUDY OF ALL STATES TRUST BANK PLC)
The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Continue Reading
the impact of personal selling in the marketing of beverages in enugu state
(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)
The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether personal ... Continue Reading
effective pricing strategies for introducing a new product in the market
(A CASE STUDY OF GLOBACOM GSM ENUGU METROPOLIE)
To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate recommendation on how to improve on the pricing system of the communication industries. Four hypothesis were formulated Data were sources using questionna... Continue Reading
customer orientation in banking industry
(A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU)
This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community bank was establish in 1997 and has been since entertaining their customers with services. Meanwhile... Continue Reading
an analysis of the problems and prospects of classified advertising in enugu metropolis
This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves advertisement objective... Continue Reading
a critical appraisal of the strategies of exportation of made in nigeria goods
(A CASE STUDY OF NIGERIAN EXPORT PROMOTION COUNCIL)
The research was conducted mainly to examine the strategies adopted by NEPC in exportation of goods made in Nigeria. For effective research on this topic, both primary and secondary data were used to elicit information from sample studied, the primary source of data were response from the personal interview, while secondary source from periodical,... Continue Reading
trade fair as an instrument of increasing marketing performance
(A case study of Emily Millionaire Enugu)
This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which... Continue Reading
the role of public relations in improving the image of tertiary institutions in enugu metropolis
(A CASE STUDY OF IMT ENUGU)
The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to examine t... Continue Reading
the role of public relations in improving nigeria international trade
(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)
Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utiliza... Continue Reading
the role of product advertising on sales volum of companies
(A CASE STUDY OF NBL)
This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by the ... Continue Reading
the role of nigeria export promotion council (nepc) in export promotion in nigeria
(A CASE STUDY OF ENUGU ZONAL OFFICE)
This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart from s... Continue Reading
the role of marketing communication in effective of malt drinks in aba metropolis
(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA)
Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and barriers in communications and their effect on the effective marketing of Hi Malt. The researcher made on indepth study of the various marketing communication... Continue Reading
the role of advertising on the marketing of suitcase in enugu metropolis
(A CASE STUDY OF JUMATEX SUITCASE ENUGU)
This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1. To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2. To determine the role of advertising in increasing the profitability o... Continue Reading
the problems and prospects of marketing petroleum products in nigeria
The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as a primary... Continue Reading
the place of marketing in the service industries
(A CASE STUDY OF SELECTED LAUNDRY AND DRY CLEANING FIRMS IN ENUGU METROPOLIS)
The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially in the service industry. The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive. This project looked to t... Continue Reading
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