TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.
In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:
Questionnaire, personal interviews, observations.
The analysis of this data collected revealed certain prospects and problems shows in the researcher's presentation and analysis of data.
        On that note, the researcher made the following findings
Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.
        There is a general awareness about Trade fairs as very vital in the revitalization of the nation's economy.
    Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.
    Scientific and technical ideas must be trade in our fairs rather than monetary transactions.
    Emphasis should be made on purchase rather than immediate sales.
Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state

Title page                                    ii
Approval page                                 iii
Dedication                                    iv
Table of content                                v
Abstract                                    vii
CHAPTER ONE
1.1.    Background to the study                        1
1.2.    Statement of the problem                        4
1.3.    Objectives of the study                        5
1.4.    Research questions                            6
1.5.    Significance of the study                        6  
 
CHAPTER TWO        
2.0.    Literature review                            10
2.1.        Management of trade fairs and exhibitions            10
2.2.    Trade fair as a promotional tool                    12
2.3    Economic importance of trade fair and Exhibition                                14
2.4    The impact of trade fair performance of a company.    15        
2.5    The role of trade fir in Emily millionaire.            16

CHAPTER THREE
Research methodology                            19    
3.1.    Sources of data collection                    19
3.2.    Population of the study                        20
3.3.    Determination of sample size                    20
3.4.    Sampling techniques                        22
3.5.    Instruments for data collection                    22   

CHAPTER FOUR
Presentations, analysis and interpretation of data            23
4.1.    Presentations and interpretation of data.            23

CHAPTER FIVE
Summary of findings recommendations and conclusion        39
5.1.    Summary of findings                        39
5.2.    Recommendations                            41
5.3.    Conclusion                                43
Bibliography                                44
Appendix                                    45