CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)

By

EMEH AKUDO

Presented To

Department of Marketing

    This project looks into the level to which consumers are protected in drug marketing in Nigeria.
    This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs.   Considering the nature of drugs and it’s resultants effect on the users.
    A variety of minor objectives exist and they include among others, the investigation on how much the government involved in ensuring safety in the drug market probing into the activities of drug companies in the light of marketing concept and determining how the activities of patent medicine dealers affect that safety of consumers of drugs.  
    Secondary and primary data were used for this study the main instruments employed in the collection of data are self administered questionnaire interviewed schedule and observation.   The chi-square was used in testing hypothesis.
    The major findings were that: Despite efforts by the government to ensure safety in the drug market is still infested with unscrupulous drug manufacturers.   And dealers who pay little or no regard all to the law.
    It was also found out that most of them are not acquainted with these laws.   The consumers whom the laws are meant to protect are not well acquainted with the incapable of taking adequate action in the event of default.
    Based on the findings, the following recommendations were made.

1)    The government should work closely into the activities of the task force set up to tackle offenders and fake drugs miscellaneous decree) to include the hawking of drugs in the bus as an offence.
2)    The motor park guards who ordinary are not laws enforcing agents should be given authority to impound any person selling drug in form of hawking or in an open place with the park.  
3)    Government should formulate an education programmed amend at the consumers and his right in the market.  
4)    Consumers’ relationship with the police and the public complaints commissioner should be improved for the government to achieve the aim of educating drug faking in the country.
5)    Ti is also concluded in the hypothesis test of result that the drug market is not safe for consumer of drug in the country and the activities of patent and proprietary medicine dealers affects the consumers of drug.

In conclusion, the level of consumers’ protection in drug marketing is not impressive.   A greater effort is needed on the part of the government to address the issue of consumers’ safety in the drug market.

LIST OF TABLES

Table 1:    Distribution and return of questionnaire
Table 2A:       Source of drug for consumers
Table 2B:     Consumer contact with fake drugs
Table 2C:     Consumer ability to recognize fake drugs
Table 2D:     Sources of fake drugs identified by consumers
Table 2E:     Willingness of consumer to report of fake drug to police
Table 2F:     Consumer awareness (knowledge) of enacted law on drug
Table:    Pharmacist awareness (knowledge) of law on drugs
Table: Purchase of fake drugs by the pharmacist
Table: testing of drugs on second purchase
Table: Treatment of patients by apprentice or workers
Table: Trading drugs classified as poison
Table: Purchase of fake drugs by dealer
Table: Testing of drug before purchase  
 

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE:   
INTRODUCTION
1.1    Background of the Study
1.2    Statement of Problems
1.3    Objectives of the Study
1.4    Hypothesis of the Study
1.5    Significance of the Study
1.6    Definition of Terms.

CHAPTER TWO:   
LITERATURE REVIEW
2.1    Historical Dimension/Origin of Consumer Protection
2.2    Basic for Consumer Protection.
2.3    Marketing Concept on Consumer
2.4    The Nigerian Consumer
2.5    Consumers Protection in Nigeria
2.6    Some Forms of Consumer Protection in Nigeria.
2.7    Some Laws that Enhance Consumer Protection
2.8    The Role of NAFDAC in Ensuring Customer Protection

CHAPTER THREE:      
RESEARCH METHODOLOGY
3.1    Source of Data
3.2    Research Instruments Used.
3.3    Population of the Study
3.4    Sampling Technique
3.5    Determination of the Sample Size
3.6    Method of Questionnaire Distribution
3.7    Method of Data Analysis
3.8    Limitation of the Study

CHAPTER FOUR:   
PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
4.1    Presentation and Analysis of Data
4.2    Test of hypothesis

CHAPTER FIVE:   
SUMMARY OF FINDING, RECOMMENDATION AND CONCLUSION
5.1    Summary of Finding
5.2    Recommendations
5.3    Conclusion.
BIBLIOGRAPHY
APPENDIX.