THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF TOILET SOAPS IN ENUGU STATE

ABSTRACT

The main purpose of this study is to analyze the effect pricing strategies
on the marketing of toilet soaps in Enugu State. With special emphasis on
toilet soaps made by Unilever Nigeria Plc.

The objectives of the study among others is:

- To determine whether the pricing system of toilet soaps organization
attract customers.

- To find out the problems associated with the pricing system of Unilever
Plc Organization. The researcher formulated four hypothesis and tested them
using chi-square method of testing hypothesis. The researcher reviewed the
relevant literature to the effect pricing strategies for toilet soaps
product and Topman's formula was used in determining the sample size for
this study.

- The population of the study were made up of relevant staff/management,
distributions and customers of the toilet soaps.

The data analysed and interpreted shows the following:

- That the strategies for toiler soaps after sales of their products.

- That the pricing strategies used by toilet soaps industry lead to
increase in profitability of companies.

Based on these findings, the researcher recommends the following:-

- That the pricing strategies and policies should be changed as the
situation in the market place changes that is pricing policies and
strategies should be flexible to care for the various changes that takes in
the environment. If these recommendations are followed toilets soaps
manufacture will serve their customers better with improved profit.

RESEARCH PROPOSAL

The effect of Pricing Strategies on the Marketing of toilet soaps in Enugu
State (A case study of selected toiler soaps).

OBJECTIVES OF THE STUDY

The research will have in state the objectives to be accomplished through
the study. The extent to which the study meets the objective determine the
success of the project.

FORMULATION OF HYPOTHESIS

In the envisaged study, three hypothesis would be formulated to give focus
on the study.

SOURCES OF DATA

Data for the study would be sourced from two main sources, Primary data:
Question would be used to elicit information from the secondary data
Journals, Magazine and the relevant material that bear on the topic under
study will be reviewed.

SIGNIFICANCE OF THE STUDY

The different target group to which the study will be beneficial to will be
clearly stated.

PLAN FOR THE REVIEW OF RELEVANT LITERATURE

The research here will conduct library research on text books, Journals,
Magazines and other publication related topic to the one under study. The
review will be stated in sub-head.

METHOD OF DATA COLLECTION

The method of data collection in the envisaged study will involve face to
face distribution of copies of questionnaire to the customers and staff of
the case organization, the researcher will give the copies and allow one
week filling period after which she will collect then now filled out copies
for analysis.

THE RESEARCH INSTRUMENT USED

The research Instrument to be used in this study will be questionnaire. The
questionnaire will contain both close and open ended questions.

METHOD OF DATA TREATMENT AND ANALYSIS

Simple statistical table frequencies and percentages will be used to
analyse the data collected while chi-square will be used in testing the
hypothesis.

SCOPE OF THE STUDY

This study will concentrate on the effect of pricing strategies on the
marketing of toilet soaps in Enugu State. (a case study of selected toilet
soaps). This is due to time, money and other constraints.

ANALYSIS AND PRESENTATION OF DATA

The analysis of data will involve the use of descriptive analysis. In this
the researcher will descriptively analyze the flow of responses by the
target respondents, and percentage scores will be assigned to the
responses. Data presentation will involve the use of the respondents flow
table and the research question will be validated.

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

The researcher will base on the analysis, present on summary of finding,
then based on the analysis, present a summary of findings.

Then based on the summary of finding recommendation will be draw from the
research and conclusion will be made.

TABLE OF CONTENTS

Contents

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Abstract vi

Proposal vii

Table of contents xii

CHAPTER ONE

1.1 Background of the Study

1.2 Statement of the Problems

1.3 Objectives of the Study

1.4 Formulation of the Hypothesis

1.5 Significant of the Study

1.6 Scope of the Study

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 An Overview of Marketing

2.2 Overview of Price

2.3 Types of Pricing Strategy

2.4 Pricing Decision

2.5 Pricing Objectives

2.6 Importance of Price in Marketing

2.7 Factors Affecting the Price of Products.

CHAPTER THREE

3.0 Research Methodology

3.1 Sources of Data

3.2 Population of the Study

3.3 Sampling Techniques

3.4 Sample Size Determination

3.5 Research Instrument Used

3.6 Method of Data Treatment and Analysis

3.7 Limitation of the Study

CHAPTER FOUR

4.0 PRESENTATION, ANALYSIS AND INTERPRETATION

OF DATA

4.1 Presentation and Analysis of Data

4.2 Test of Hypothesis

CHAPTER FIVE

5.0 SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION

5.1 Summary of Findings

5.2 Recommendations

5.3 Conclusion

BIBLIOGRAPHY

APPENDIXES