PUBLIC RELATION TECHNIQUES FOR MARKETING AIR TRANSPORT SERVICES IN NIGERIA

(A CASE STUDY OF EXECUTIVE AIR LINE SERVICE)

By

Author

Presented To

Department of Marketing

ABSTRACT

The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service)

The objectives of the study among others includes.

To determine thee impact of public relation on increase customers patronage.

To know how public relation helped in proving communication between people and organization.

To find out 18 public relation attention of airline come impacts on its profit based on this three hypothesis were formulating each focusing on impact of specific public relations.

Information sources, extensive literature; journals, text books and materials of the area of study reviewed.

Primary data were sources from respondent comprising relevant staff and management of executives Airline services.

Data collected were presented on statistical tablets analyzed and interpreted

Based on their analysis some of the following findings were made.

In the view of the above finding some of this measurement were obtained.

Organizations including Airline should integrate plc in their marketing programme for better perform. 

TABLE OF CONTENTS

Title page ii

Approval page iii

Dedication iv

Acknowledgement v

Abstract vii

Table of contents ix

CHAPTER ONE

1.1 Introduction 1

1.2 Statement of the problem 4

1.3 Objectives of the study 5

1.4 Formulation of hypothesis 7

1.5 Significance of the study 8

1.6 Scope of the study 9

1.7 Definition of terms 9

CHAPTER TWO.

2.0 Literature review 10

2.1 What is public relations 10

2.2 Objectives of public relations 14

2.3 Public relations strategies / functions 15

2.4 The tools of public relations 19

2.5 Budgeting for public relations 20

2.6 Evaluation the effectiveness of

Pr techniques in marketing 22

2.7 The role of public relations in idea marketing 23

2.8 Company profile. 28

CHAPTER THREE

Research methodology 30

3.1 Sources of data 30

3.2 Population of study 31

3.3 Determination of sample size 32

3.4 Sample techniques 33

3.5 Research instrument used 34

3.6 Method of questionnaire administration and distribution 34

3.7 Method of data treated and analysis 36

CHAPTER FOUR

4.0 Data presentation and analysis 38

4.1 Test of hypothesis 45

CHAPTER FIVE

5.0 summary of findings, conclusion and recommendations 54

5.1 Summary of findings 54

5.2 Recommendation 56

5.3 Conclusion 57

Bibliography 59

Appendix 61