ABSTRACT
The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.
Branding is essential for advertising effectiveness. This is because it is branding that distinguishes similar products of different manufacturers. It helps consumers to establish the brand identity of various producers.
Branding can be defined as of a name, a term, symbol or design or a combination of these to identify for the consumer and relates it to brand and product for the consumer and relates it to brand product design.
The hope of the marketing is to find or develop a brand name that strongly relates to the personal value structures of a large segment of the market.
The research work consists of five chapters.
TABLE OF CONTENTS
Title page i
Approval page ii
Dedication iii
Acknowledgement iv
Abstract vi
Table of contents vii
CHAPTER ONE
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problems
1.3 Purpose of the Study
1.4 Significant of the Study
1.5 Scope and Limitation of the Study
1.6 Research Question
1.7 Hypothesis
1.8 Definition of Terms
CHAPTER TWO
2.0 LITERATURE REVIEW
2.1 Historical Background of Unilever Plc
2.2 Definition of Brand
2.3 Characteristics of Branding
2.4 Types of Branding
2.5 Reasons for Branding
2.6 Brand Decision
CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of the Study
3.4 Sampling and Sample Techniques
3.5 Instrument for Data Collection
3.6 Method of Data Analysis
CHAPTER FOUR
4.0 Presentation and Analysis of Data
4.1 Hypothesis Testing
CHAPTER FIVE
5.0 Summary
5.1 Recommendations
5.2 Conclusion
REFERENCE
APPENDIXES