THE EFFECT OF BRANDING ON PRODUCT MARKETING

ABSTRACT

The project work is designed to give insight to the effect of branding on
product marketing. This is to enable the reader to appreciate the
contributions of branding to business and the successful operation of
development of such firms and industries.

Branding is essential for advertising effectiveness. This is because it is
branding that distinguishes similar products of different manufacturers. It
helps consumers to establish the brand identity of various producers.

Branding can be defined as of a name, a term, symbol or design or a
combination of these to identify for the consumer and relates it to brand
and product for the consumer and relates it to brand product design.

The hope of the marketing is to find or develop a brand name that strongly
relates to the personal value structures of a large segment of the market.

The research work consists of five chapters.

TABLE OF CONTENTS

Title page i

Approval page ii

Dedication iii

Acknowledgement iv

Abstract vi

Table of contents vii

CHAPTER ONE

1.0 Introduction

1.1 Background of the Study

1.2 Statement of the Problems

1.3 Purpose of the Study

1.4 Significant of the Study

1.5 Scope and Limitation of the Study

1.6 Research Question

1.7 Hypothesis

1.8 Definition of Terms

CHAPTER TWO

2.0 LITERATURE REVIEW

2.1 Historical Background of Unilever Plc

2.2 Definition of Brand

2.3 Characteristics of Branding

2.4 Types of Branding

2.5 Reasons for Branding

2.6 Brand Decision

CHAPTER THREE

3.0 Research Methodology

3.1 Research Design

3.2 Area of Study

3.3 Population of the Study

3.4 Sampling and Sample Techniques

3.5 Instrument for Data Collection

3.6 Method of Data Analysis

CHAPTER FOUR

4.0 Presentation and Analysis of Data

4.1 Hypothesis Testing

CHAPTER FIVE

5.0 Summary

5.1 Recommendations

5.2 Conclusion

REFERENCE

APPENDIXES