THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE
(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)
By
MBA VIVIAN I.
Presented To
Department of Marketing
PREFACE
Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utilization of PR at the international marketing level of by focusing on multinational export in Nigeria.
In chapter one it says that the task of PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. It also further the state the problems to be studied and why this study was carried out. The scope and limitation of this study and finally the definition of terms.
In chapter the past related literature examined by other studies and it is related to the Role of public Relation in improving Nigeria international trade are here highlighted.
Chapter three here deals with the design of the study, the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data.
The data also was got from the research survey were analysed and interpreted.
Questionnaire and similar question were compared.
Finally, the summary of finding, conclusion and recommendation made by the researcher are all in chapters.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Preface
Table of Contents
CHAPTER ONE: INTRODUCTION
Background to the study
Statement of problem
Working Definition
Objective of the study
Definition of terms
Significance of the study
Limitation of the study
CHAPTER TWO: REVIEW OF RELATED LITERATURE
CHAPTER THREE: DESIGN OF THE STUDY
Source of data
Population of the study
Sample and sampling technique
Research Instrument
Questionnaire administration and response Treatment of data
CHAPTER FOUR: PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
Summary of finding
Conclusion
Recommendation
Bibliography
Appendix
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