THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE

(A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA)

By

MBA VIVIAN I.

Presented To

Department of Marketing

PREFACE

Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the public with an attempt to deceive, to pull the wool over our eyes. It is at the aim of this research work, to find out if utilization of PR at the international marketing level of by focusing on multinational export in Nigeria.
    In chapter one it says that the task of PR ensure that the organization is seen to have an effective and valuable influence upon the well being of the trade or industry in which it operates. It also further the state the problems to be studied and why this study was carried out. The scope and limitation of this study and finally the definition of terms.
    In chapter the past related literature examined by other studies and it is related to the Role of public Relation in improving Nigeria international trade are here highlighted.
    Chapter three here deals with the design of the study, the methods used in collecting relevant data and also the questionnaires were distributed and the treatment of data.
The data also was got from the research survey were analysed and interpreted.
    Questionnaire and similar question were compared.
    Finally, the summary of finding, conclusion and recommendation made by the researcher are all in chapters.

TABLE OF CONTENT

Title page
Approval page
Dedication
Acknowledgement
Preface
Table of Contents

CHAPTER ONE:    INTRODUCTION
Background to the study
Statement of problem
Working Definition
Objective of the study
Definition of terms
Significance of the study
Limitation of the study

CHAPTER TWO:    REVIEW OF RELATED LITERATURE

CHAPTER THREE:        DESIGN OF THE STUDY
Source of data
Population of the study
Sample and sampling technique
Research Instrument
Questionnaire administration and response Treatment of data

CHAPTER FOUR:    PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA

CHAPTER FIVE:    SUMMARY, CONCLUSION AND RECOMMENDATION
Summary of finding
Conclusion
Recommendation
Bibliography
Appendix    

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright