Search result(s): 121 - 135 of 151 » Department » Marketing

the attitude of nigerians towards made-in-nigerian products

(A CASE STUDY OF CHUBERY SHOES LTD ONITSHA ANAMBRA STATE)

This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems involved in this study was that the shoe industry does not seem to yield much needed efforts with respect to huge sacrifices of the manufacturers as well as the government. This is true in the sense that most of the viable shoe industr... Continue Reading

Marketing

strategies for introducing a new product in the market - [version 2]

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN UMUAHIA METROPOLIS)

This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not. The research also looked at how the project is fairing in the market. Both primary and secondary data were collected t... Continue Reading

Marketing

strategies for introducing a new product in the market

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU)

The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The researcher also looked at how the product is fairing in the market. Both primary and secondary data were collected to solve t... Continue Reading

Marketing

sales promotion is important to nigerian economy. case study of coca-cola plc

This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive literative revi... Continue Reading

Marketing

public relation activities in tertairy institutions in enugu state

(A CAST STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY ENUGU STATE (ESUT))

This study is focused on the effectiveness of public relations proactive in tertiary institutions in Enugu metropolis, with particular interest on university of science and Technology Enugu state (ESUT). The objectives of the study among others include: To find out whether ESUT have good relationship with the public. To examine the level of sta... Continue Reading

Marketing

promotion strategies for the marketing of educational services in enugu

(A CASE STUDY OF (ESUT) ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY)

Higher institution in Enugu metropolis have not appreciated an optimal contribution of promotional mix in their activities. This no doubt have impacted negatively on operation of the institution. Questionnaire was prepared, analyzed in solving the problem. The finding was packed with starting revelations, revelation that had been impending the pu... Continue Reading

Marketing

promotion as a strategic instrument in the sales of malt drinks

(A CASE STUDY OF GUINNESS NIGERIA PLC ENUGU METROPOLIS)

This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products. Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study intends to... Continue Reading

Marketing

problems and prospects of marketing in small-scale business in nigeria

(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU)

The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale business, with a special reference on Aqua Rapha (God’s Healing Water) Company. The data for the study were collecte... Continue Reading

Marketing

pricing of agricultural products

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system of t... Continue Reading

Marketing

pipeline transportation and its significance to the marketing of petroleum products in nigeria

(A CASE STUDY OF NNPC ENUGU AND PORT-HARCOURT)

This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria national Petroleum Corporation (NNPC)’s offices in Enugu and Port-Harcourt were randomly selected to form the study sample. The 83 members of the study sample were given 83 copies of structur... Continue Reading

Marketing

physical distribution management in brewery industries - [version 2]

(A CASE STUDY OF NIGERIA BREWERY PLC)

The objectives of the study were: To ascertain whether the company has sufficient number of functional distribution vans. To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated. Literature review was carried out on related materials, handbooks and journals. The population of... Continue Reading

Marketing

physical distribution management in brewery industries

(A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)

The objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network. Chapter one contained a general discussion on distribution. It went further to find out if the company have dependable source of raw materials and from the objectives ... Continue Reading

Marketing

packaging as a promo tool in the marketing of beauty care products

(A CASE STUDY OF PETALS ENUGU)

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional, in order to increase sales and profitability of the product. b. To determine wheth... Continue Reading

Marketing

marketing technical sales people, for higher productivity

(A CASE STUDY OF EMENIT NIGERIA PLC.)

A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of the eco... Continue Reading

Marketing

marketing problems of small-scale indigenous pharmacultical manufacturing companies in nigeria

(A CASE STUDY OF ENCRISTO PHARMACULTICAL INDUSTRIES NIGERIA LIMITED, ENUGU)

A review of related literature was also done to expose the researcher to what has been previously done to ensure a sound basis for the research. A structured questionnaires were developed and administered by the researcher to staff and management, and customers/consumers of Encristo pharmaceutical industry products Continue Reading

Marketing

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