PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES - [Version 2]

(A CASE STUDY OF NIGERIA BREWERY PLC)

By

ONWUEMENE FREDRIK O.

Presented To

Department of Marketing

ABSTRACT

    This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc).
    The objectives of the study were:
To ascertain whether the company has sufficient number of functional distribution vans.
To find out if the company have dependable source of raw material from the objectives of the study for hp were formulated.
Literature review was carried out on related materials, handbooks and journals.
The population of study were the staff, distributors and customers to the company.    
Simple randomly sampling technique was used to determine the sample size in order to reduce the error of bias and every member of the population have equal chance of being selected. Questionnaires were used to elicit data from respondents, simple tables and percentages were used to analysis data.
From the analysis it was discovered that:
Nigeria breweries maintained only one central warehouse in the factory promises which permit more rapid adjustments to changes.
        The major problems facing the company is in the area of transportation in view of this:
1)    It was recommended that top management should ensure that a distribution system is predicated upon clearly defined aims and objectives.
2)    The need for periodic critical appraisal of their distribution state with a view to identifying the factors that inhibits their effectiveness was suggested.  
These measures will help improve the distribution system of the company.

TABLE OF CONTENT

Title Page                                 II
Approval page                             III
Dedication                                 IV
Acknowledgement                         V
Abstract                                 VII
List of tables
Table of content                             VIII

CHAPTER ONE
    Introduction

1.1    Background of the study                     1
1.2    Statement of problem                     10
1.3    Objectives of the study                     11
1.4    Formulation of hypothesis                 11
1.5    Significance of the study                     12
1.6    Scope of the study                         14
1.7    Limitation of the study                     15
1.8    Definition of terms                     18

CHAPTER TWO
LITERATURE REVIEW

2.0    Development and growth of the brewery industry in Nigeria 26
2.1    Physical distribution objectives and policies             30
2.2    Development distribution strategy                 35
2.3    Major components/decisions in physical distribution     38
2.4    Physical distribution efficiency and profit.             43
2.5    Control of physical distribution in the brewery industries. 45

CHAPTER THREE    
3.0    Research design and methodology                 48

    Area and design of the study                     48
3.1    Sources of data                             54
3.2    Population of the study                         
3.3    Determination of the sample size

CHAPTER FOUR
4.0    Data presentation, analysis and interpretation         69

4.1    Presentation and interpretation of data             69
4.2    Test of hypothesis                             86

CHAPTER FIVE
5.0    Summary of findings, recommendation and conclusion

5.1    Summary of findings                         100
5.2    Recommendation                             103
5.3    Conclusion                                 107
Bibliography                             109
Appendix         

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