THE PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY
(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
By
ANIKWE BLESSING I.
Presented To
Department of
Marketing
ABSTRACT
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu).
Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. The population of the study comprised the customers, management and relevant staff of Nigerian Breweries Plc in Enugu metropolis.
In order to carry out the work effectively the following objectives were formulated.
1) To determine whether Nigerian Breweries Plc Ama socially responsible in its operation.
2) To identify whether Nigerian Breweries Plc contribute to social causes.
3) To determine whether Nigerian Breweries Plc came about the environment which it operates.
In organizing and presenting the data collected, tables, frequencies and percentages were used while the hypotheses tested with chi – square. Based on this, the researcher recorded the following findings.
Customers in Enugu metropolis indicated that Nigerian Breweries Plc contributes to social causes.
TABLE OF CONTENTS
TITLE PAGE - - - - - I
CERTIFICATION PAGE - - - II
DEDICATION - - - - - III
ACKNOWLEDGEMENT - - - IV
ABSTRACT - - - - - V
CHAPTER ONE:1.0 INTRODUCTION
1.1 Statement of the problem
1.2 Objectives of the study
1.3 Significance of the study
1.4 Scope of the study
1.5 Research hypothesis
1.6 Definition of terms
CHAPTER TWO
2.0 THE PRACTICE OF SOCIAL RESPONSIBILITIES IN NIGERIA2.1 Criticisms of social responsibilities
2.2 What is social responsibility and ethic marketing
2.3 Areas of social responsibility
2.4 Factors affecting social ethical standard
2.5 Consumerism
2.6 Company’s profile
CHAPTER THREE
3.0 RESEARCH METHODOLOGY3.1 Source of data collection
3.2 Population of the study
3.3 Determination of sample size
3.4 Sampling techniques
3.5 Research instrument used
3.6 Method of data collection
3.7 Method of analysis
3.8 Limitation of the study
CHAPTER FOUR
4.0 Data presentation and4.1 Analysis of data
4.2 Test of hypothesis
CHAPTER FIVE
5.0 Summary of findings 5.1 Recommendation
5.2 Conclusion
5.3 Bibliography
