PACKAGING AS A PROMO TOOL IN THE MARKETING OF BEAUTY CARE PRODUCTS

(A CASE STUDY OF PETALS ENUGU)

By

OMEJE CELESTINA U.

Presented To

Department of Marketing

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following.
a.    To identify packaging as a promotional, in order to increase sales and profitability of the product.
b.    To determine whether a good package can help improve a brand image.
c.    To determine whether a good packaging can help to increase its sales.
d.    To determines whether a good package can serve as a substitute to advertising.
The population of study comprises of the personnel of petals Ltd., distributors and consumes of petals beauty care. The researcher used data collection were questionnaire and oral interview. Tables and percentages were used in presenting and analyzing to data collected. The chi – square statistics was used to test the various hypothesis. The overall promo tool adopted by petals has helped to increase sales and profitability of the product tremendously. Based on the findings, the researcher recommences the following: The company should
1.  Be unique in packaging design
2.   Choose the type of packaging that must be assessed against its attributes during the appraisal of the design proposals.
3.    They should have it in mind that packaging is a complement to media advertisement.
4.    Since the company knows that properly designed package serves as a constant reminder of the firms production. It is recommended that it should incorporate all those things that will project the company’s image. The conclusion of the study of the petals Beauty care which is one of the leading cosmetics produce by petals Nigeria Limited has been successful and in order to keep up its marketing of the product, the company should use a properly designed attractive and captivating package.

Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents

CHAPTER ONE:    INTRODUCTION
Statement of Problems
Objective of Study
Research Hypothesis
Significance of Study
Limitations of Study
Scope of the Study
Brief History of the company

CHAPTER TWO:     LITERATURE REVIEW
Developing Effective Packaging
Package Decision
Package Design
Package size
Package cost
Packaging Growing Use
Evaluation of Alternatives
System Approach to Packaging
Effect of Packaging on Consumers.

CHAPTER THREE:    RESEARCH METHODOLOGY
Research Decision
Data collection Method
Population of Study
Sample Size Determination
Sample size for personnel staff
Sample size for Distributors
Questionnaire Design
Questionnaire Administration
Validity Test
Reliability Test

CHAPTER FOUR:
DATA ANALYSIS AND DISCUSSION OF FINDINGS
Data Analysis
Hypothesis Testing

CHAPTER FIVE:
SUMMARY, CONCLUSION AND RECOMMENDATION
Summary
Conclusion
Recommendation
Bibliography
Journals
Questionnaires