PRICING OF AGRICULTURAL PRODUCTS

(A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS)

By

ANI OTUSORO U. AND GROUP MEMBERS

Presented To

Department of Marketing

    This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis.
To carryout the research work. The some of the following objectives were set out.
To find out the problems associated with the pricing system of sorghum.
To make appropriate recommendation on how to improve on the pricing system of the sorghum Based on these extensive literature review on text book.
    Fournals, and material on the area of the study was carried out.
Based on these researcher came up with following findings.
The survey shows that the pricing system as adopted by sorghum suppliers does not lead to customer repeats patronage.
It was equally discovered that the product is not really available in all the markets in Enugu metropolis.
    The four ps of marketing price promotion place and products should be adequately applied for improved performance.
It is the researchers opinion that if these recommendations are judiciously carried out sorghum supplier will not only serve their customers better but also improve their profit margin.

Title page                                        ii
Approval page                                    iii
Dedication                                         iv
Acknowledgement                                    v
Abstract                                        vii
Table of content                                    ix

CHAPTER ONE
1.0     Introduction                                    1
1.1     Background of the study                            1    
1.2     Statement of the problem                            3
1.3    Objective of the study                            4
1.4     Research question                                5    
1.5     Significance of the study                            6
1.6     Scope of the study                                7
1.7     Limitation of the study                            7
1.8     Definition of terms                                8

CHAPTER TWO:
2.0     literature review                                 9
2.1     An overview of agric marketing                        9
2.2     Classification of agricultural produce                    11
 2.3     Importance of agricultural produce                    15
2.4     Marketing concept in agric marketing                    18    
2.5     Marketing mix for agric produce                    21
2.6    Product mix for alp                            22
2.7     price mix for agric produce                        23    
2.8     Distribution mix for agric produce                    25    
2.9     promotion mix for agric produce                    27   

CHAPTER THREE    
3.0     Details Discussion                                31
3.1     What is price?                                31
3.2     Type of price                                33
3.3     pricing of agric produce                            35
3.4     pricing objectives                                37
3.5     The impact of pricing an agric marketing                40

CHAPTER FOUR
4.0 Summary of findings recommendation and conclusion        41
4.1 Summary of findings                                41
4.2 Recommendation                                43
4.3 Conclusion                                    43
      Bibliography.