the effectiveness of physical distribution of charis satchet water in enugu metropolis
(A CASE STUDY OF EJ COLLINCE COMPANY)
This research work is mainly on effectiveness of physical distribution of Chris sachet Water in Enugu metropolis. The data needed for this study was collected from employees, consumers of Charis sachet water. The objective is to find out if their products have very wide demand within Enugu metropolis. To determine the rate of satisfaction of cons... Continue Reading
the effectiveness of personal selling strategies in marketing of cosmetics
(A CASE STUDY OF BIANCA COSMETICS ENUGU)
This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was... Continue Reading
the effectiveness of personal selling strategfies in marketing of capital goods
(CASE STUDY OF ANAMCO LTD ENUGU)
This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales force was ... Continue Reading
the effectiveness of personal selling in the marketing of industrial product in enugu metropolis
(A CASE STUDY OF EMENITY NIGERIA PLC)
This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: • To find out the effectiveness of personal selling of Emenite in creating customers awareness of their products. ... Continue Reading
the effectiveness of consumer service delivery in the fast food industry
(A CASE STUDY OF MR. BIGG’S ENUGU METROPOLIS)
This study focused on the “Effectiveness of Consumer service delivery in the Fast Food Industry a case study of Mr. Biggs in Enugu metropolis. In order to carry out the work, some of these objectives were stated: - To determine the relationship between service quality delivery and consumer satisfaction. Continue Reading
the effect of sales promotion on the marketing of coca-cola brand of soft drinks in enugu urban
This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to supplem... Continue Reading
the effect of sales force motivation on productivity
(A CASE STUDY OF EMENITE COMPANY ENUGU)
This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various census of low sales force productivity in Nigeria. It also attempt to identify the various measures adopted by the company in motivating their sales force and to establishe... Continue Reading
the effect of privatization and commercilization of government owned industries
This study is essential in the fact that privatization and commercialization of public enterprises is being restored to as a solution for public enterprises, importability, inefficiency and unproductively. Public enterprises in some western countries were privatized for maximum efficiency and profitability, such enterprises include the British Tel... Continue Reading
the effect of market segmentation and positioning on company performance
(A CASE STUDY OF SELECTED TEXTBOOK PUBLISHING COMPANIES IN OWERRI)
This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study effectiv... Continue Reading
the effect of globalization on service industry in nigeria
(A CASE STUDY OF MAGNUM TRUST BANK PLC)
his research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration. Concept and process of globalization and information technology and global interdependence and dynamic of globalization. The related literature was reviewed only in m... Continue Reading
the effect of advertising on consumer preference patterns for malt drinks in enugu metropolis
(A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. • To determine how advertising has affected the decision to buy, Guinness Malta or Amstel Malta. • To determine the brand of malt ... Continue Reading
the effect of cost control in nigeria breweries
(A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
It was observed that there were areas to theoretical cost, control techniques and those of production with regard to overhead cost control, the company uses flexible budget and standard costing which was reviewed is that in proactive, various analysis is not done in depth and not all items are analysed. Continue Reading
the economic effect of unemployment on the nigeria economy
(A CASE STUDY OF NDOKWA WEST L.G.A IN DELTA STATE)
From the genesis of the project, it has been observed that these social diseases called unemployment is a very dangerous and killing ailment which if an appropriate care are not taking, it disables the economy. Chapter one of this work gave us an insight of background and types of unemployment which can be suffered by any universally problem th... Continue Reading
the determination impact of advertising in marketing of blue omo detergents in enugu
Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater perc... Continue Reading
the concept of opinion leadership and its influence in the marketing of fashion products in anambra state
(A CASE STUDY OF ONITSHA METROPOLIS)
This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers of var... Continue Reading
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