THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
(A CASE STUDY OF MAGNUM TRUST BANK PLC)
By
OKONJI CHIEJINE GODSTIME
Presented To
Department of
Marketing
ABSTRACT
This research was carried out to primarily find out the effect of Globalization on service industry. It focuses on the globalization through trade agreement and market integration.
Concept and process of globalization and information technology and global interdependence and dynamic of globalization.
The related literature was reviewed only in major areas such as important and growth of service industry the achieving global synergies, Trends no globalization of the world economy and implications for Nigeria.
In the Process of the research valuable informal on will be obtained by the use of questionnaire administer to the customers of MTB also personal interview will be utilized in the process of gathering data.
Data was gathered with the use of the questionnaire and analyzed with some statistics tool like Chi – square (x2) the simple percentage and mean method. The investigation revealed that globalization brought the increase in productivity and profit level, it also enable service marketing to render their job effective and efficiently which brought customers satisfaction through been competition. The research also revealed that no nation or body can develop in isolation.
The study went on to discovered that Nigeria services industries have not yet exploited much in the globalization releases due to certain factors like economic instability, mis-management, Naria devaluating etc. Although the service industries are improving.
In the light of this, therefore the research recommend that service industry should try to exploit opportunities and compete more with the rest of the globe.
TABLE OF CONTENT
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content
CHAPTER ONE: INTRODUCTION1.1 Background of study
1.2 Statement of the problem
1.3 Research Questions
1.4 Hypothesis
1.5 Scope of the study
1.6 Significant of the study
1.7 Limitation of the study
CHAPTER TWO: LITERATURE REVIEW2.1 Over view of project topic
2.2 History and business
2.3 The operating environment
2.4 Trends in globalization of the world economy and implication for Nigeria.
CHAPTER THREE: RESEARCH METHODOLOGY 3.1 Data collection procedure
3.2 Sources of data
3.3 Questionnaire
3.4 Direct/personal interview
3.5 Sample population
3.6 Method of data analysis
3.7 Reliability and validity of the instruments
CHAPTER FOUR: PRESENTATION AND ANALYSIS OF DATA
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of findings,
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
