marketing of family planning services in enugu urban
This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study.Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as minimize ill health and early death.The research evaluated the effect... Continue Reading
marketing of communication services
(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY CHANNEL 8 ENUGU)
This research work is mainly on the marketing of communication services in our Nigerian television with special emphasis to Nigeria television authority Channel 8 Enugu. The data needed for this study was collected from the employers/staff of the television house. The objective is to find out how this channel will be able to reach it’s numerous... Continue Reading
marketing of church services
(A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS)
The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language, concentration from the audience, noise etc. and the researcher also prefers solutions to these problems. Every business organization has its aim and objectives and the same inv... Continue Reading
management of small scale industries in enugu state problems and prospects
(A CASE STUDY OF ENUGU SOUTH LOCAL GOVERNMENT AREA)
Management of small-scale industries is characterized by paucity of literature, mostly when it includes having a focus on a particular establishment. In the views of different scholars and as has been established by the researcher, management of small scale industry is very important in any nation since it’s efficient management will lead to t... Continue Reading
impact of marketing research in a small scale company
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU)
The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective were formulated. • To know whether Juhel Pharmaceuticals conducts marketing research. • To determine the impact of marketing research on the company’s profitability primary and seconda... Continue Reading
impact of information technology in banking industry
(A CASE STUDY OF ALL STATED TRUST ABNK ENUGU)
his project work is on the impact of information technology in the banking industry. And all States Trust Bank will be chosen as a case study. In doing this, both primary and secondary data were collected to solve the research problem. The population of the study comprises of the personal of all state trust bank and the customers that patronize ... Continue Reading
effective marketing strategies for improved performance of non " durable consumer products
(A CASE STUDY OF OMO DETERGENT)
This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: Continue Reading
effective marketing strategies for colour photo processing services
(A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR)
The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex have been successful within its short period of existence. Continue Reading
effective marketing strategies for airlines operating in enugu metropolis
(A CASE STUDY OF EXECUTIVE AIRLINE SERVICES)
Extensive literature review was carried out and the sample size of 369 customers determined using Top man’s formular, since the population of management and relevant staff is, the researcher did a census survey. The four hypothesis formulated were tested using chi-square and data collected were analyzed using tables, percentages and frequencies... Continue Reading
consumer protection and drug marketing in nigeria
(A CASE STUDY OF JUHEL PHARMACEUTICAL COMPANY ENUGU)
This project looks into the level to which consumers are protected in drug marketing in Nigeria. This main objective that motivate this work is that concern to ascertain how safe the market for drugs is for the users of drugs. Considering the nature of drugs and it’s resultants effect on the users. A variety of minor objectives exist and ... Continue Reading
consumer preference on toothpaste brands in enugu metropolis
This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for toothpaste bra... Continue Reading
consumer brand preference in the purchase of beverage in enugu metropolis
The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: i. To find out why the foreign processed brand is preferred and the problems militating against it. ii. To ascertain why the less privilege go for the locally processed brands. iii. To find out why people t... Continue Reading
application of marketing concept in marketing of hair dressing services
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)
This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also tried... Continue Reading
an evaluation of the leadership style and its effect on the employees attitude
(A CASE STUDY OF NIKE RESORT HOTEL, ENUGU)
The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu). Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of informal gro... Continue Reading
an appraisal of promotional strategies of barbing salons in enugu metropolis
(A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU)
Data were sourced from two principle sources primary and secondary data. Extensive literature review on textbooks, Journals, and other related materials were carried out. The population includes management and relevant staff and customers of Top Class Barbing Salon within Enugu metropolis. Continue Reading
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