IMPACT OF MARKETING RESEARCH IN A SMALL SCALE COMPANY
(A CASE STUDY OF JUHEL PHARMACEUTICALS ENUGU)
By
OGODOGBO EJAETA
Presented To
Department of Marketing
ABSTRACT
The research on the role of marketing in improving a company’s performance.
In order to carryout the work effectively some of the following objective were formulated.
• To know whether Juhel Pharmaceuticals conducts marketing research.Questionnaire were used as research instrument. The population of study comprised the customer’s distributors and relevant staff and management of Juhel pharmaceutical in Enugu Metropolis.
• To determine the impact of marketing research on the company’s profitability primary and secondary data were collected to solve the research problem.
In organizing and presenting the data collected, table’s frequencies and percentages were used.
The following findings were recorded:
- Marketing research activities of pharmaceutical industry have not yet received adequate attention; this is due to lack of financial support.The management should ensure adequate budgeting allocation to research as a means of attaining its overall objectives.
- Also the seller market economy that we operate on total absence of consumer activities in Enugu State makes it impossible for manufacturers not to pay adequate attention to marketing research activities.
• The company if unable have a full fledged market research department should explore alternative ways of obtained market research data like patronizing external research agekies or marketing.
• It is the researchers candid opinion if the company i9mplements the recommendation. It will not service their customers effectively but will also sustained growth and make more profit.
TABLE OF CONTENTS
Title Page
Approval Page
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER ONE: INTRODUCTION
Background of the Study
Statement of Problem
Objective of the Study
Significance of the Study
Scope of the Study
Definition of Terms
CHAPTER TWO:
LITERATURE REVIEW
CHAPTER THREE:
RESEARCH METHODOLOGY
Source of Data
Method of Data Collection
Population of Study
Determination of Sample Size
Research Instrument Used
Method of Data Analysis and Treatment
Distribution and Return of Questionnaire for Customer
CHAPTER FOUR:
Presentation Analysis and Interpretation of Data
CHAPTER FIVE:
Summary of Findings
Recommendation
Conclusion
Bibliography
Appendix.
- FOR ENQUIRY
- support@e-projecttopics.com
- 09019904113
Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.
About E-Project Material Centre
E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data
Why Students Love to Use E-Project Material ?
Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction
Disclaimer
E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.
Terms and Condition
Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
- As a source for additional understanding of the subject
- As a source for ideas for you own research (if properly referenced)
- For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)