the influence of product quality on brand loyalty in nigeria
(A CASE STUDY OF EKWULOBIA RESIDENCE)
This study is about the discovery on the relationship between attributes of product quality and brand loyalty. In solving the research problems, both primary and secondary sources of data were collected. The respondents comprised the people of Ekwulobia in Aguata Local Government Area of Anambra State. Continue Reading
the impacts of pricing in marketing of coke drinks in enugu state
This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in Enugu State” Every individual is interested in the prices, so everyone whether a consumer or a producer is affected by rise or fall in price. The purpose of this research work is to lay emphasis on the important of pricing in other to achieve a target return on capital... Continue Reading
the impact of sales promotion in the purchase intent of goko cleanser among student of federal polytechnic, oko
(A CASE STUDY OF DR IGUEDO GOKO CLEANSER AKWA-IBOM)
The study was carried out to find out the roles of sales promotion in the purchase intent of Goko Cleanser among students of Federal polytechnic, oko . The case study of Dr. iguedo Goko Cleanser Company Akwa Ibom, Uyo. Continue Reading
the effectiveness of public relations practice in the oil sector
(A CASE STUDY OF AFRICAN PETROLEUM PLC PORT-HARCOURT)
African Petroleum Plc, a market of petroleum product and chemicals, know that public support and goodwill as well is good corporate image are very important for business success. Tends to be influence by their publics which include, its staff, shareholders, customers and of course members of the press. Continue Reading
the effect of product advertising on a company's sales volume
(A case study of 7up bottling LTD 9th miles corner, Enugu State)
The major aim of this project is to demonstrate the impact of advertising on the sales and profit of a business organization taking 7up bottling company Nigeria Limited as a case study. Advertising is any personal paid form of non-personal information which is directed to the consumers or target audiences through various media in order to present ... Continue Reading
the effect of physical distribution on the sales volume of beverage in enugu metropolis
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY)
The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by the compan... Continue Reading
the effect of motivational policies and practice on sales force in nigeria banking industry
(A CASE STUDY OF FIRST BANK NIGERIA PLC NNEWI)
This study is an attempt to investigate on motivational compensation policies and practice in the First bank of Nigeria Plc. Nnewi Brach. This topic was extensively overwhelmed with a view to understanding the subject matter. Data was collected from the members of staffs of First Bank of Nigeria Plc Nnewi Branch using questionnaire. Continue Reading
the effect of exchange rate fluctuation on imported goods in nigeria
(A CASE STUDY OF TOYOTA NIGERIA LIMITED, LAGOS)
The objective of researcher is to address the following to know the reason of this upward movement of the pricing of goods in Nigeria. To discover only Nigeria dependable on importation to X – ray why then is steady rise in the price of imported goods these issues were addressed through theoretical and empirical approach within help of secondary an... Continue Reading
the effect of advertising on the sales volume of beverages in awka metropolis
(A CASE STUDY OF MILO, BOURNVITA AND VIATALO)
This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter, the resea... Continue Reading
marketing of agricultural products in anambra state
(A CASE STUDY OF SELECTED LOCAL GOVERNEMNT AREAS IN ANAMBRA STATE)
This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra State”. A case study of selected local government area in Anambra State. The research work handles the general concept of marketing from the beginning and tailors its diversion down to the marketing concept with an overall view of marketing... Continue Reading
impact of public relation on marketing of banking service in enugu metropolis
(A CASE STUDY OF ZENIT BANK PLC)
This study focused on the impact of effective public relations practice in the marketing of banking service in Enugu metropolis. A case study of zenith bank plc operating in Enugu state. It aims at identifying the areas of potential problems in order o enable corrective measure to be taken. Although zenith bank plc maintains a corporate affairs dep... Continue Reading
evaluation of the impact of road network on the selling of agricultural products in anambra state
(A CASE STUDY OF NJIKOKA L.G.A, ANAMBRA STATE)
This research work problem into the place of impact of road network in the selling of agricultural products in Nigeria Anambra State. This study tries to identify the causes of road network in the selling of agricultural product, in addition of this research work in summary. Chapter one; this work entails the introduction, back ground of the study,... Continue Reading
an evaluation of product innovation as a strategy for the survival of manufacturing firms in nigeria
This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were made which a... Continue Reading
an analysis of impact of warehousing in the efficient distribution of toilet soap
(A CASE STUDY OF ORANGE DRUG)
Every business will die if they don’t every business will die or lose its grounds on the market if it does not recognise the effect of new trends. Business like typewriters have given way for the new computers for their function, so it’s either the producers of typewriter will go out of business or he if fast enough to switch over to the new way ... Continue Reading
advertising as an effective promotional tool in the delivering of banking service
(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE)
This study on “Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importance’s. Continue Reading
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