influence of customer complaints handling on the marketing performances in the service industry
(A STUDY OF SELECTED PRIVATE AND PUBLIC ENTERPRISES IN NIGERIA)
Companies sometimes think that they are doing well because none of their customers are complaining, only to discover later on that customers were dissatisfied and haven’t returned. It is better to encourage them to complain even about the petty things, than to wait until things become really bad. Often the complaints simply arise because the cust... Continue Reading
the effect of packaging characteristics on brand preference for cosmetics products in abia state, nigeria
The study analyzed packaging characteristics and their effects of brand preference for cosmetics products in Abia State of Nigeria. Packaging characteristics considered were packaging size, colour and shape. A sample size of 250 was purposively selected for the study. The samples were drawn from the five (5) major markets in Aba metropolis of the ... Continue Reading
impact of marketing research on business management in nigeria
The study assessed the extent of the effects of marketing research on the practice of business management in Nigerian organizations. Survey method was used. The target population was 15,600 registered members of the National Institute of Marketing of Nigeria (NIMN), comprising academic marketers, AM (2200), marketing practitioners, MP (9350) and ma... Continue Reading
the role of road transportation mode in the marketing of agricultural products
(A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE)
The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more comprehensive understanding of the impact of this study the work has been divided into fi8ve chapter. Continue Reading
the role of public relation as a tool for customer service industry
( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS)
This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of public ... Continue Reading
the problems facing the establishment of banks in rural areas
(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and ret... Continue Reading
the practice of corporate social responsibilities in the brewery industry
(A CASE STUDY OF THE NIGERIAN BREWERIES AMA ENUGU)
The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem. Questionnaires were used as research instrument. Continue Reading
the marketing problem prospects of the five star hotels in enugu metropolis
(A CASE STUDY OF NIKE REPORT HOTEL ENUGU)
The objectives of the research study will be to determine whether the promotional strategies used by the hotel lead to increased in customers awareness . To determine if the quality of the service rendered by the hotel will lead to bright future for the company. Continue Reading
the impact of self service on the performance of supermarkets
(A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)
The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies and wh... Continue Reading
the impact of promotion on consumer patronage of pharmaceutical companies
(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU)
This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’ attitude towa... Continue Reading
the efficacy of sales promotion in the marketing of consumer product
(A CASE STUDY OF NIGERIA BOLTING COMPANY PLC WARRI, DELTA STATE)
Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as display... Continue Reading
the effect of segmentation in the target marketing of nbl plc in enugu state
This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event staff/management and... Continue Reading
marketing research as a tool for profitability
(A CASE STUDY OF NIGERIAN BOTTLING COMPANY, ENUGU)
This study focused on marketing research as a tool for profitability in the service industry, a case study of bottling company in Enugu. In order to carryout the study, the following objectives amongst others were states; - To ascertain the proportion of marketing bodget allocated to the marketing research activities in a given period in Nigeria... Continue Reading
improving customer services levels in services industries, through the application of the marketing concept
(A CASE STUDY OF IBETO PHOTOGRAPHIC COLOUR LABORATORY ENUGU)
The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage vibrant and st... Continue Reading
impact of sales persons on the coporate growth potentials of a company
(A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by... Continue Reading
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