THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS
(A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
By
ACHIUGO GLORIA KELECHI
Presented To
Department of
Marketing
ABSTRACT
Banking in Nigeria has developed so rapidly in the recent years that is has attracted attention both within and outside the country it’s role in socio-economic development of the country be over emphasized.
The researcher has taken keen interest to presented and analyzed vital banking issues adopted by the banking system in the local government area in marketing of it’s services. Some reasonable recommendations have also been made. This will enable bank managements formulate remarkable policies and make adjustments, while attracting, serving and retaining customers.
Obviously, the center piece of this study effectiveness of product management in banking services through media advertisement and marketing of bank services demand the marketing concept ideology which reign supreme in modern business today. There has been increased aggressive completion among commercial banks in Nigeria.
That the word dynamism should be the watch word of any bank that want to survive.
TABLE OF CONTENTS
Title page II
Approval page III
Dedication IV
Acknowledgement V
Acknowledgement VI
CHAPTER ONE
INTRODUCTION Background of the study 1
Statement of problem 4
Objectives of the study 6
Scope of the study 7
Statement of hypothesis 8
Significance of the study 9
Definition of terms 10
CHAPTER TWO
Review of relation literature 12Literature review 12
Origin of Nigeria banking system 16
Banks defined 18
Types of banks 19
Differences between central banks and other banks 26
Differences between commercial banks and merchant banks 28
Commercial banks and rural banking development 29
Financial institutions and rural development 31
Rural banking scheme and relationship Between peoples bank, community, family support towards rural development 34
CHAPTER THREE
Research methodology 37Sources of data 37
Population of study 38
Sample size determinant 39
Research instrument used 41
Origin of data 42
CHAPTER FOUR Tool of statistical analysis 44
Testing of hypothesis 55
CHAPTER FIVE
Summary of findings, recommendation and conclusions Summary of finding 62
Recommendation 64
Conclusion 67
Bibliography 70
Appendix I 74
Appendix II 77
