ABSTRACT
This study on Advertising as an effective promotional tool in the delivering of banking services has tries to seek answer to the crucial question that plagues the memory of researchers question on how co-operate advertising acts as an effective promotional tool in the marketing of banking service , its value and importance’s. Chapter one deals with the general introduction of the study, its background and analysis, statement of the study significance the research question and most importantly the definition of terms. Chapter two of the study examines extensively difficult views such as literature review, observation and comments of economist on the effectiveness of co-operate advertising the third chapter is about the method to be used in conducting the research study. The type of method of study to e used which is survey method, design, sample size and population. Chapter four is about data analysis and result. Chapter five summarizes the study and deals with recommendations.
TABLE OF CONTENTS
Title i
Approval ii
Dedication iii
Acknowledgement iv
Table of content v
Abstract ix
CHAPTER ONE
INTRODUCTION
1.1 Background of the study 1
1.2 Statement of the problem 3
1.3 Purpose of the study 4
1.4 Significance of the study 4
1.5 Research question 5
1.6 Hypothesis 6
1.7 Scope of the study 6
1.8 Definition of terms. 7
CHAPTER TWO
LITERATURE REVIEW
2.1 History of milestone 9
2.2 History and advertising objectives 10
2.3 The cooperate advertising objective
CHAPTER THREE
RESEARCH METHODOLOGY
3.1 Design of the study 26
3.2 Area of the study 27
3.3 Population of the study 27
3.4 Sample of the study 27
3.5 Instrument for data collection 28
3.6 Validation of instrument 28
3.7 Distribution and retrieval of instrument 29
3.8 Method of data analysis 29
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 Presentation and representation of Data According to
research Question and analysis30
4.2 Findings 38
4.3 Discussion of findings 39
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary of the findings 41
5.2 Conclusion 42
5.3 Recommendation 43
5.4 Limitation of the study 45
5.5 Suggestion for further research 46
Reference 47
Appendixes 49
