A public relations is the acts of employing effective communication to build sustain and defend organization’s reputation among both its internal and external publics. Remarkably which any organizations public image receives a high rating bases on the foregoing attributes it translates into increased public confidence patronage good will h... Continue Reading
The study or objective is to provide a common and natural language, regardless the earth ethnic group. Any communication or presenter needs feedback from his or her audience to make sure that the message disseminated has gone across and to achieve that, the communicator needs to select the language that will interest or that will be more understan... Continue Reading
It is on the bases of this question that this research study proposes to highlight the salient objective philosophy of the traditional media as well as identifying the basic traditional communication tool or artifacts / its appraisal as implemented by Nenwe town in achieving effective mobilization of its citizenry. Continue Reading
The relevance of this study is that there is the need for colour representation to aid quick recognition and readership at adverts and in the process of the advertising. It would be also of immense assistance to the magazine advertisers in designing. Continue Reading
Rural development is a very important aspect in the development of a nation nd for a nation to develop very well, it must reach the rural dwellers and the rural masses must be aware of the developments and for the government to reach the rural populace they have to use certain strategy like through the media or going to them face ... Continue Reading
In this study, the researcher examined the impact of information technology (IT) on media development in Nigeria. Towards this end, the researcher randomly selected 78 staff of radio Nigeria and the guardian newspaper to form the study sample. The 78 members of the study sample were given 78 copies of structured questionnaires to complete. Their re... Continue Reading
In this topic of study , the role of modern technologies in achieving communication efficiency, its very unfortunate and most painful that as the rest of the world are now in the modern information technology, Nigeria and in fact the whole of African continent is still so abysmally bondaged and far from this information paradise and communication ... Continue Reading
The focus of this work is on the impact of using celebrities in television advertisement. Thus to ascertain whether celebrities in adverts enhance sales is the prime motive/factor in the execution of this research. Chapter one looks at the introduction rationale of the study and the scope. Continue Reading
Suffice it to say that a lot of research has been made in the area of the role of mass media in national development as well as rural development. The incontrovertible point has been that there can be no meaningful national development without rural development as an off shoot and most integral part of a country, the need for priority in rural tr... Continue Reading
The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. Continue Reading
This study is aimed at pointing out the function of pubic relations officer in customer’s satisfaction in Nigeria Airways Enugu. Research method: The data for this study were collected through questionnaire. Continue Reading
The work examined factors such as medium, interpersonal communication, exposure objectivity and sycophancy to clear. Curtly determine the effective impact of the mass media political news in mobilizing people in Enugu metropolis. Useful theories and the literature that constitute the basic framework of the study were examined. Continue Reading
The topic of this research work the Influence of Product Packaging on Consumer Buying Preference in Aba Metropolis, Abia State. This study was carried out to investigate the influence of product packaging, on the purpose of this the question experimental research design was adopted to study consumers towards various product packaging. Continue Reading
This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic. During research, the people of Enugu South were used as the populace of study; questionnaires were the majo... Continue Reading
This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the significance, the limitations and the scope of the study was also tested in this ch... Continue Reading