The purpose of this research is to examine the place of marketing in a non-profit Organization taking the Institute of Chartered Accountants of Nigeria as reference. Questionnaires were administered on Two Hundred and Forty respondents Comprising professional accountants, other academicians and students, and an attempt was made at reducing bias by ... Continue Reading
This study was carried out in an attempt to examine the 'Effective Management of Marketing Logistic' in Nigeria Tobacco Company (NTC), Zaria. The Researcher has attempted to review the opinion of some authors in the field of Marketing Logistics Management. The data for the study were collected both from the staff of the Company, the Company distr... Continue Reading
This project is an attempt to record for posterity, government's effort at alleviating poverty among millions of our people through finance administered bank. Poverty is a well known phenomenon, especially in developing countries. It stares us in the face. It is a condition of lack of funds, powerlessness, dependence on others for daily living and ... Continue Reading
EFFECTIVE DISTRIBUTION AS A STRATEGY FOR ACHIEVING SUCCESSFUL MARKET Continue Reading
The study has examined the quality of Banking services in Nigeria vis-a-vis the changing needs of the customer. It has also articulated how much certain customer attributes affect their choice of commercial banks. In the course of the study, a review of literature was undertaken. It covered the concept of consumer behaviour and gave a brief histo... Continue Reading
This study is directed at the tourism industry in Nigeria using Abuja City as a focus for revealing the enormous potentialities that remain untapped by succeeding governments in Nigeria and the passive private sector The fact that tourism is now the world's largest industry, it has continued to receive considerable attention word wide The fact is... Continue Reading
This study is directed at the tourism industry in Nigeria using Abuja City as a focus for revealing the enormous potentialities that remain untapped by succeeding governments in Nigeria and the passive private sector The fact that tourism is now the world's largest industry, it has continued to receive considerable attention word wide The fact is... Continue Reading
This research work is concern with evaluation of the performance of Kano State Investment and Properties Limited as the Test Case. The most significant feature of the institutions is that the organisation claim to operate on purely Commercial principles and investingonly in projects which give promise of adequate financial returns. But political fa... Continue Reading
Private Banking practice is a relatively new concept in Nigeria. The Nigerian bankers culture of hospitality (not necessarily service) towards affluent persons can be said to be the genesis of personalized banking service. From the establishment of Standard Bank (now First Bank) in 1894, bank managers and staffers have been known to extend special ... Continue Reading
It is generally agreed by most marketing authors and professionals alike that the marketing of industrial products and services has its own special characteristics, and is often quite different from the marketing of consumer products and services, including consumer durables, even though these may also be very technical. Be that as it may, the mar... Continue Reading
Discipline and disciplinary are very important organizational dynamics. Its success or failure can be of great effect on other aspects of organization dynamics i.e. training, motivation, moral, performance etc. The study is aimed at appraising the nature and extent of staff indiscipline and its effects in Kaduna polytechnics. Data were sourced fr... Continue Reading
Discount houses are a recent addition to the Nigerian financial system's matrix.Discount houses are non-bank financial institutions which shift funds between the Central Bank on one hand and licensed banks and other financial institutions on the other hand, through the provision of discounting and re-discounting of eligible short - term securities ... Continue Reading
This study is an attempt to evaluate the distress situation in the Nigerian Banking industry with a particular reference to Allied and Progress Banks of Nigeria PLC. The study revealed that these banks actually had poor financial performance before they eventually became distressed. This implies that the operators of the banking industry, the reg... Continue Reading
EFFECTIVE MARKETING OF SOFT DRINKS IN NIGERIA. A CASE STUDY OF 7UP BOTTLING COMPANY Continue Reading
This investigation is an attempt to evaluate the performance of a viable Nigerian Bank with a particular reference to Afribank Nig Plc. The study revealed that this bank is liquid and healthy financially. This implies that the operators of the banking industry did what was expected of them in terms of strategy formulation and implementation and a... Continue Reading