My interest on this research was due to the fact that the Legal Professional Act of 1975 prohibits any sort of advertisement by a Legal Practitioner. As advertisement in law, is seen as unprofessional and/or likely to bring the profession into disrepute. The research findings shows that Nigerian populace are interested in knowing what services is p... Continue Reading
Today, more than ever before, petroleum resources has been recognised as the basis of economic and social progress of most nations. Nigeria has been blessed with abundant deposits of this resources and the important role which this sector plays in our economy is greatly being realised. It is the leading sector and the mainstay of our economy and th... Continue Reading
In performing this function at a time when costs have become more critical than ever before, marketing managers have to ensure that resources available to them are effectively utilised to achieve set objectives. This study is an attempt to investigate the application of the concept of market segmentation in marketing petroleum and allied products ... Continue Reading
One vital way to succeed is for a firm to be able to strategically market its products or services. The service industries, (A case study of African International Bank Limited), which is the focus of this study, is in business to render services. Therefore, the service industries must be prepared not just to provide the services, but to do so quali... Continue Reading
Important, insightful techniques for examining a Company's competitive position, business strength and industry attractiveness and the make-up of multi-business corporate portfolios have come to the fore. Formal strategy evaluations and annual strategy reviews are growing in use. Unfortunately, however, there have been inadequate publications to ed... Continue Reading
This study is designed to find out the overall effectiveness of monetary policies in promoting economic development in Nigeria. The unique characteristics of policy tools are highlighted, so also the problems Associated with their implementation. From the analysis, it was discovered that most of the policy tools are either not properly implemented ... Continue Reading
Nigeria today has twenty standard airports and over fifty airstrips. The airline industry has numerous operators engaged in scheduled, non-scheduled passenger and cargo services. Nigeria Airways being the national carrier has every opportunity to grow both in size and quality of services using the advantages of the much improved Aviation facilities... Continue Reading
A study of selected Banks, was designed to (among other objectives), determine the extent to which Nigerian Banks have adopted strategic marketing. The study was also designed to identify current and future functional area strategies relevant to bank service marketing in Nigeria. A primary objective of this study was the identification of marketin... Continue Reading
This study was designed to find out how Nigeria Airways can effectively and efficiently market their services. The Nigeria Airways was selected as s case study. Data for the study were collected from both primary and secondary sources. Relevant existing literatures were carefully reviewed. In order to collect data from both employees of the Nigeria... Continue Reading
The research has evaluated briefly the marketing strategies employed by NTC before and the current strategies adopted by BAT. Attempt has been made with much emphasis on marketing strategies adopted by the present corporate management of BAT. The British American Tobacco Company has completely deviated from the older marketing strategies of its pre... Continue Reading
Simple random sampling technique was used for selecting the sample. The data collected were analyzed using frequency, means and percentages. t-test and Chisquare were used to test null hypotheses. The main findings were that, academic demand is number one factor affecting married female student’s household activities. In addition, the test ... Continue Reading
This study investigated the marital problems experienced by married students in Abubakar Tafawa Balewa University, Bauchi, Federeal Polytechnic, Bauchi, and Abubakar Tatari Ali Polytechnic, Bauchi. Questiannaire was used to collect data. The Questionnaire contained forty - eight (48) items, divided into sections A - J, which covered the major areas... Continue Reading
This study focused on the financing associated with leasing business and the inherent issue pertaining to such financing. For the study. both the primary and secondary sources of collecting data were used. The primary source of data involved personal contact with the lessors, especially some of the merchant banks in the country. While the secondary... Continue Reading
In Nigeria, one in 13 women face a lifetime risk of maternal death while another estimated 2 million women are faced with other pregnancy-related diseases such as Fistula. Nigeria is only 2 percent of world’s population but accounts for over 10 percent of the world’s maternal deaths. This dismal situation informed a 1987 Internationa... Continue Reading
The NITEL came to being after the merger of the defunct Nigerian External Telecommunications Limited (NET) and the former Internal Telecommunications Department of Post and Telecommunications (P&T) in 1985. Ever since, the company been receiving series of complaints over its performance; especially in the areas of sending messages through telephone... Continue Reading