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market segmentation in petroleum product marketing

(A CASE STUDY OF UNIPETROL NIG. PLC.)

In performing this function at a time when costs have become more critical than ever before, marketing managers have to ensure that resources available to them are effectively utilised to achieve set objectives. This study is an attempt to investigate the application of the concept of market segmentation in marketing petroleum and allied products ... Continue Reading

Administration

marketing strategies in a service industry: a study of african international bank limited

One vital way to succeed is for a firm to be able to strategically market its products or services. The service industries, (A case study of African International Bank Limited), which is the focus of this study, is in business to render services. Therefore, the service industries must be prepared not just to provide the services, but to do so quali... Continue Reading

Administration

marketing strategies in the communications industry

(A CASE STUDY OF ABG COMMUNICATIONS SYSTEM LIMITED)

Important, insightful techniques for examining a Company's competitive position, business strength and industry attractiveness and the make-up of multi-business corporate portfolios have come to the fore. Formal strategy evaluations and annual strategy reviews are growing in use. Unfortunately, however, there have been inadequate publications to ed... Continue Reading

Administration

monetary policies and implementation in nigeria

This study is designed to find out the overall effectiveness of monetary policies in promoting economic development in Nigeria. The unique characteristics of policy tools are highlighted, so also the problems Associated with their implementation. From the analysis, it was discovered that most of the policy tools are either not properly implemented ... Continue Reading

Administration

marketing strategies in the service industry

(A CASE STUDY OF NIGERIA AIRWAYS LIMITED (WT))

Nigeria today has twenty standard airports and over fifty airstrips. The airline industry has numerous operators engaged in scheduled, non-scheduled passenger and cargo services. Nigeria Airways being the national carrier has every opportunity to grow both in size and quality of services using the advantages of the much improved Aviation facilities... Continue Reading

Administration

marketing strategies of financial institutions in nigeria

(A STUDY OF SELECTED BANKS)

A study of selected Banks, was designed to (among other objectives), determine the extent to which Nigerian Banks have adopted strategic marketing. The study was also designed to identify current and future functional area strategies relevant to bank service marketing in Nigeria. A primary objective of this study was the identification of marketin... Continue Reading

Administration

effective marketing of air services in nigerta

(A CASE STUDY OF NIGERIA AIRWAYS LIMITED)

This study was designed to find out how Nigeria Airways can effectively and efficiently market their services. The Nigeria Airways was selected as s case study. Data for the study were collected from both primary and secondary sources. Relevant existing literatures were carefully reviewed. In order to collect data from both employees of the Nigeria... Continue Reading

Administration

marketing strategy employed by tobacco company and the prospects for growth

(A CASE STUDY OF BRITISH AMERICAN TOBACCO NIG. LTD ZARIA)

The research has evaluated briefly the marketing strategies employed by NTC before and the current strategies adopted by BAT. Attempt has been made with much emphasis on marketing strategies adopted by the present corporate management of BAT. The British American Tobacco Company has completely deviated from the older marketing strategies of its pre... Continue Reading

Administration

married female students" values on family activities

(A CASE STUDY OF AHMADU BELLO UNIVERSITY, ZARIA, NIGERIA)

Simple random sampling technique was used for selecting the sample. The data collected were analyzed using frequency, means and percentages. t-test and Chisquare were used to test null hypotheses. The main findings were that, academic demand is number one factor affecting married female student’s household activities. In addition, the test of nu... Continue Reading

Administration

married students" perception of the effects of marital problems on their academic performance in post-secondary institutions

(A CASE STUDY OF BAUCHI STATE)

This study investigated the marital problems experienced by married students in Abubakar Tafawa Balewa University, Bauchi, Federeal Polytechnic, Bauchi, and Abubakar Tatari Ali Polytechnic, Bauchi. Questiannaire was used to collect data. The Questionnaire contained forty - eight (48) items, divided into sections A - J, which covered the major areas... Continue Reading

Administration

merchant banks and equipment lease financing in nigeria

(A CASE STUDY OF NAL MERCHANT BANK PLC)

This study focused on the financing associated with leasing business and the inherent issue pertaining to such financing. For the study. both the primary and secondary sources of collecting data were used. The primary source of data involved personal contact with the lessors, especially some of the merchant banks in the country. While the secondary... Continue Reading

Administration

maternal health care delivery in northern nigeria

(AN ASSESSMENT OF ROTARY INTERNATIONAL’S INTERVENTION PROGRAMME (2000-2007))

In Nigeria, one in 13 women face a lifetime risk of maternal death while another estimated 2 million women are faced with other pregnancy-related diseases such as Fistula. Nigeria is only 2 percent of world’s population but accounts for over 10 percent of the world’s maternal deaths. This dismal situation informed a 1987 International Conferen... Continue Reading

Administration

telecommunications managment in nigeria

(A CASE STUDY OF NIGERIAN TELECOMMUNICATIONS PLC)

The NITEL came to being after the merger of the defunct Nigerian External Telecommunications Limited (NET) and the former Internal Telecommunications Department of Post and Telecommunications (P&T) in 1985. Ever since, the company been receiving series of complaints over its performance; especially in the areas of sending messages through telephone... Continue Reading

Administration

financial feasibility study of five brown sugar miniprocessing firms in nigeria

Sugar generally has been described as an international commodity that has become the economic base of some developing countries (Wohlgenant 2008). Countries like Mauritius, Jamaica, and Sudan among others have gained enormous economic benefits like employment generation, increase in living standard of the citizenry from brown sugar processing, thus... Continue Reading

Administration

financing and viability of small scale industries

(A CASE STUDY OF KANO STATE)

While small scale industries any where have the cronic problom of lack of adequato capital and credit f a c i l i t i e s for sustaining t h e i r growth and development, they are also characterized by lack of proper strategies for their survival and v i a b i l i t y. In view of those problems which endures because they are never completely resolv... Continue Reading

Administration

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