This is the research work that presents Marketing Mix Policy of Dangote group of companies. It commences by reviewing works of other scholars in related field. The methodology of research includes questionnaire administration to the companies’ officers, company’s publications in one magazine called â€�“Entrepreneurâ€Â� and perso... Continue Reading
This thesis examines the savings - investment-growth link in Nigeria. It also evaluates the impact of interest rates and non-interest rates structural adjustment reform policies on gross domestic investment. This thesis presents the trends in gross domestic investment and provide reasons why it decreases over time. This study prescribes relevant ... Continue Reading
The presence and continued proliferations of financial institutions in the country, more especially banks, created a very competitive environment; which necessitated the formulation of strategies, that would ensure the realization and attainment of position of competitive advantage, required not only for the industry's survival but also for its suc... Continue Reading
The pervasive problem of distress in the banking sector in Nigeria in recent years requires the development of a cost effective, reliable and quick technique for predicting potential failures. Although several studies on distress in the banking sector in Nigeria has been carried out, most of them were limited to causes and efficacy of distress rath... Continue Reading
The development in the banking industry in the present age are fast changing and at the same time taking an aggressive posture whereby success in the industry is only for the most aggressive and innovative operators in the game. The dramatic changes taking place in the industry have further hardened the competition, therefore making it intensive an... Continue Reading
Nigerian Banking is undergoing an unprecedented change and new challenges, this is however, occasioned primarily by structural changes and related developments in the national economy. There is a new dimension to competition and a number of regulatory frameworks both from the Central Bank of Nigeria (CBN and the Federal Ministry of Finance. The ban... Continue Reading
When a firm has more than one project to consider at any one time, the portfolio theory approach is used to define the risk of one project in terms of its effect on the overall riskiness of the complete portfolio of projects the firm is undertaking. The problem of man has always been the allocation of scarce resources and choosing between alternati... Continue Reading
This Research work is carried out to show and analyse the various types of services rendered by banks in Nigeria with special reference to commercial banks and Savannah Bank of Nigeria Pic. in particular and to Indicate whether or not such bank services are seen by beneficiaries or Customers to be adequately carried out. Further more, the study... Continue Reading
The Nigerian economy is today in dire need of funds from both internal and external sources for investment. These funds are not forthcoming. The problem is compounded by the fact that expertise in management especially investment menagement is virtually lacking. Perhaps because of the mathematics involved, few people have ventured into the field.... Continue Reading
MARKETING OF BANKING SERVICES IN NIGERIA: A STUDY OF SELECTED BANKS IN ABUJA Continue Reading
This study is primary on the positioning strategy as adopted by First Bank of Nigeria Plc. To enable it survive the fierce competition between various Banks and tactics against each other in search for a good market share. It deals with the evolution of various strategic plans, to their implementation stage. The research was based on the collecti... Continue Reading
The research study is concerned with the subject of management auditing with particular reference to its prospects and practice in the Kingdom of Saudi Arabia. The research has among its objectives the appraisal of business organizations understanding of management auditing as well as the determination of the factors that contribute to a positi... Continue Reading
Since the attainment of political independence, successive governments have initiated various programmes aimed at accelerating food production and improving the welfare of the rural farmers in Nigeria. However; most of these efforts have not been successful in realizing their objectives. Some people are of the opinion that the neglect of the mark... Continue Reading
The marketing concept as a philosophy of business was until recently relatively uncommon in the banking industry as most banks were more in ward looking and are focused on their product. A number of forces have been responsible for moving banks towards adopting the marketing concept. These include declining profitability as a result of falling sa... Continue Reading
Government derives its revenue for public expenditure from a number of sources of which taxation is one of the major ones. As a developing country with considerable endowment in human and natural resources, the greatest drawback to our development efforts has always been the inavailability of adequate, reliable, and stable sources of revenue. With ... Continue Reading