PROBLEMS AND PROSPECTS OF MARKETING OF AGRICULTURAL PRODUCE IN AN ECONOMY

(A CASE STUDY OF NDOKWA LOCAL GOVERNMENT AREA IN DELTA STATE)

By

Author

Presented To

Department of Marketing

ABSTRACT

The objective of this study was conducted to identify some essential data development for the improvement of poor marketing facilities in an economy. The population for this study was 400 drawn from four towns in Ndokwa Local Government Area. The design adopted was interviewed and personal observation between the commercial farmers. This was done to get the area equally represented.

The points considered include the assessment of the nature of the road network, the storage facilities, assessment of the knowledge of price system in marketing of their products and finding their level of education.

The information for this work was collected from the questionnaire distributed to the study group. The return was about 90 out of 100. The frequency distribution table was used in the data analysis and interpreted using simple percentage.

The result obtained after analysis of the data revealed that the marketing of agricultural products in Ndokwa Local Government is faced with a lot of marketing problems.

LIST OF TABLES

TABLE 4.1 Showing the return of the questionnaire by the respondents

TABLE 4.2 Showing the response of the respondents on the age distribution

TABLE 4.3 Showing the return of the respondents on the type of food they cultivate most

TABLE 4.4 Effects of high level of illiteracy in the marketing of agricultural products

TABLE 4.5 Showing the response of the respondents on whether the road is motor able to their farm

TABLE 4.6 Showing the response of the respondents on the general road condition to the farm

TABLE 4.7 Showing the response of the respondents on how costly is the transportation fare.

TABLE 4.8 Showing the response of the respondents on whether they have any farmers cooperative

TABLE 4.9 Showing the response of the respondents on whether weight measurement is used as standard of measuring price

TABLE 4.10 Showing the response of the respondents on whether old equipments is better than mechanized equipments

TABLE OF CONTENTS

Title page

Approval page

Dedication

Acknowledgements

List of tables

Abstract

CHAPTER ONE

INTRODUCTION

1.1 Background of study

1.2 Statement of problem

1.3 Objectives of study

1.4 Scope/delimitation of study

1.5 Research question

1.6 Significance of study

1.7 Definition of terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

CHAPTER THREE

METHODOLOGY

3. 1 An overview

3.2 Sources of data

3.3 Population of the study

3.4 Sample and sampling techniques

3.5 Research instrument

3.6 Reliability and validity of the instrument

3.7 Method of data collection

3.8 Method of data presentation and analysis

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 An overview

4.2 Data presentation and analysis

4.3 On age distribution

4.4 On food product cultivated most

4.5 On illiteracy level

4.6 On whether the road is motor able to the farm

4.7 On the general road condition to the farm

4.8 On the cost of the transportation fare

4.9 On farmers cooperative

4.10 On whether weight measurement is used as standard of measuring price and on the reaction of old equipment better than mechanized equipment/conclusion

CHAPTER FIVE

DISCUSSION, SUMMARY AND CONCLUSION

5.1 Summary of finding introduction

5.2 Findings of the study

5.3 Recommendations

5.4 Delimitation of the study

5.5 Suggestion for further study

5.6 Conclusion

Bibliography

Appendices