APPLICATION OF THE MARKETING CONCEPT IN THE BANKING SERVICE
(A CASE STUDY OF COMMERCIAL BANKS IN OWERRI MUNICIPAL OWERRI IMO STATE)
By
EZENWERE SANDRA OGABINMA
Presented To
Department of Secretarial Studies
ABSTRACT
Why are banks established? Actually banks are established to make profit. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks?
It the aim of this research work to find out if banks apply the marketing concepts. Is customers satisfaction what these banks attain to achieves. This research work has five chapter.
Chapter one contain a general discussion of the marketing concepts as seen by different people. It went further to skate the problem to be studied and why this study was carried out. The scope and limitation of the study and finally the proposition and definition of terms.
A number of past related literature examine by other studies as it relates to the application of the marketing concept in the banking services are highlighted in chapter two.
Chapter three deals with the design of the study. The method use in collecting relevant data. It also deals with way the questionnaire were distributed and the treatment of data.
The data gotten from the research survey were analyzed and interpreted. Also similar questions on both questionnaire were compared.
Finally, the summary of finding, conclusion on the research and recommendation made by the researcher are all in chapter five.
If banks would put the recommendation made in the study into use, there will not only be satisfied customers with services offered, but a continuous increase in profit made, there by making the problem of the banks a thing of the past.
TABLE OF CONTENTS
Title pageApproval page
Dedication
Acknowledgement
Abstract
CHAPTER ONE
INTRODUCTION
1.1 Background of the study
1.2 Statement of problem
1.3 Need for the study
1.4 Scope and limitation of study’
1.5 Significance of the study
1.6 Definition of terms
CHAPTER TWO
REVIEW OF RELATED LITERATURE
CHAPTER THREE
3.1 Design of the study
3.2 Selection of population
3.3 Development of research material
3.4 Research procedure
3.5 Treatment of data
CHAPTER FOUR
Presentation, analysis and interpretation of data
CHAPTER FIVE
Summary of finding
Conclusion
Recommendation
References
Appendix
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