ABSTRACT
Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver.
It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a whole these elements on their own would be incomplete without the inclusion of feedback mechanism, of education, informing and entertaining the public. This study furnishes them with better understanding of the value which feedback as a matter of necessity occupies in broadcasting.
Feedback mechanism comes in various forms, through face to face interviews, through telephone calls or through the mail; also in letters in the forms of feedback expressing condemnations, suggestions, condemnation, usually come from any angle, ranging from presentation patterns, presenter, or general organizational patterns, on subjects talked about. This study exhaustively explained the usefulness of feedback mechanism in determining programming thus: To the listeners who is the ultimate consumer of media message and whose reaction and attitudes towards broadcast messages are under analysis, this study has provided answers to questions which arises in his mind regarding feedback mechanisms, its working in full broadcasting.
Also for the operative, it will have an unbiased focus on their success and failures in the areas of educating, informing and determining and failure in this assignment based on in effective use of feedback as a yard stick for determining audience participation and effectives of communicated message. It has also pointed areas of lapses and suggested measures of improvement.
On the part of mass communication students, this study has aimed putting them on a sound footing for the chosen carrier or thinks its relevance to broadcasting.
To explain this study better, the E.S.B.S 2 FM was used and letters to the management of the station, which much reference to their programme content, style and audience expectation and action analyzed. As such, the content analysis research method was used.
TABLE OF CONTENT
Title page ii
Approval iii
Dedication iv
Acknowledgement v
Abstract vi
Table of content ix
CHAPTER ONE
Introduction 11.1 Background of study 1
1.2 statement of research 3
1.3 Objective of study 4
1.4 Significance of study 5
1.5 Research question 7
1.6 Research hypotheses 7
1.7 Conceptual and operational definition 8
1.8 Assumptions 10
1.9 Limitation of study 10
CHAPTER TWO
Review of literature 112.1 Sources of literature 11
2.2 The review 11
2.3 Summary of literature review 19
CHAPTER THREE
Methodology 213.1 Research method 21
3.2 Research design 21
3.3 Research sample 22
3.4 Measuring instrument 24
3.5 Data collection 24
3.6 Data analysis 24
3.7 Expected result 26
CHAPTER FOUR
Data analysis and results 274.1 Data analysis 27
4.2 Results 31
4.3 General recommendation and discussion 37
CHAPTER FIVE
Summary and Recommendation for further study 42 5.1 Summary 42
5.2 Recommendation for further study 43
Bibliography 45
