PUBLIC RELATIONS AS TOOL FOR ENHANCING CONSUMER SATISFACTION
(A CASE STUDY OF NIGERIAN AIRWAYS)
By
OZOADU EJIKE K
Presented To
Department of Mass Communication
ABSTRACT
In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized.
The study also analyse the public relations strategies and policies management of the organization in question. The study set out further to know how the various Nigeria airways, Enugu consumers perceive the organization. It proceed to examines the importance of the study and then delve into detailed exposition of relevant literature, formulated of researchs and hypothesis out of which three received support while one did not receive support.
Moreover, the history of Nigeria airways Enugu also received due explanation to make the study more understandable. To make the research workable, the researcher use survey method in collecting the data. This is so because considering the nature of the research population and the kind of data needed by the researcher. The researcher further adhered to summarize, conclude and put forward recommendations which hopefully will go a long way in charging the nation of people regarding the Nigeria airways Enugu.
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
CHAPTER ONE
INTRODUCTION 11.1 HISTORY OF NIGERIA AIRWAYS ENUGU 7
1.2 OBJECTIVES OF NIGERIA AIRWAYS 8
1.3 STATEMENT OF RESEARCH PROBLEMS 10
1.4 OBJECTIVES OF THE STUDY 11
1.5 SIGNIFICANT OF THE STUDY 12
1.6 RESEARCH HYPOTHESIS/NULL HYPOTHESIS14
1.7 CONCEPTUAL AND OPERATIONS DEFINITIONS15
1.8 ASSUMPTIONS 17
1.9 LIMITATION OF THE STUDY 18
CHAPTER TWO2.1 LITERATURE REVIEW 19
2.2 THE PLACE OF PUBLIC RELATION –
IN AN ORGANIZATION 19
2.3 SUMMARY 35
CHAPTER THREE: METHODOLOGY3.1 RESEARCH METHOD 38
3.2 RESEARCH DESIGN 38
3.3 POPULATION AND SAMPLE 38
3.4 MEARURING INSTRUMENT 39
3.5 METHOD OF DATA ANALYSIS 40
CHAPTER FOUR4.1 DATA ANALYSIS AND INTERPRETATION 41
4.2 TESTS OF HYPOTHESIS AND INTERPRETATIONS51
CHAPTER FIVE5.1 SUMMARY 53
5.2 RECOMMENDATIONS 57
BIBLIOGRAPHY 61
APPENDIX 60