PRESS AS A VEHICLE FOR EFFECTIVE RURAL DEVELOPMENT

(A CASE STUDY OF IDEMILI LOCAL GOVERNMENT AREA OF ANAMBRA STATE)

By

NGWABA JUSTINA .A

Presented To

Department of Mass Communication

The newspapers are more interested in the tussle  and bustles of the urban cities. Therefore little or no effort of the rural dweller. There has not emerged a reliable body of knowledge and tested practical strategies on this issues that can be applied to most rural development situation for success. It is only when urban news is blended with the rural that there is a balance in the flow of information. Ikechukwu Nwosu E. in mass communication and national development states that : “unless we change our approaches, develop our communication systems expand through research, our knowledge of rural development communication, emphasize more with the realities and strengthen our political will to survive,  our rural development communication programmes will continue to record abysmal/failures.

TITLE PAGE                            II
APPROVAL PAGE                        III
DEDICATION                            IV
ACKNOWLEDGEMENT                    V
ABSTRACT                            VI
TABLE OF CONTENT                        VII

CHAPTER ONE                 
INTRODUCTION                            1
1.1    BACKGROUND OF THE STUDY            1
1.2    STATEMENT OF THE PROBLEM            8
1.3    PURPOSE OF STUDY                    10
1.4    SIGNIFICANCE OF THE STUDY            12
1.5    SCOPE OF THE STUDY                14
1.6    RESEARCH QUESTIONS.                15

CHAPTER TWO
LITERATURE REVIEW
2.1    LITERATURE SOURCE                17
2.2    THEORETICAL BACKGROUND            17
2.3    THEORETICAL FRAME WORK.            23

CHAPTER THREE
RESEARCH METHODOLOGY.                30
3.1    RESEARCH METHOD                    30
3.2    TARGET POPULATION                31
3.3    SAMPLE SIZE                        31
3.4    SAMPLING TECHNIQUE                32
3.5    RESEARCH DESIGN                    33
3.6    DATA COLLECTION                    34

CHAPTER FIVE
SUMMARY AND RECOMMENDATION
5.1    SUMMARY                            56
5.2    CONCLUSION                        58
5.3    RECOMMENDATION                    60
BIBLIOGRAPHY                        62
APPENDIX                            64