PRESS AS A VEHICLE FOR EFFECTIVE RURAL DEVELOPMENT
(A CASE STUDY OF IDEMILI LOCAL GOVERNMENT AREA OF ANAMBRA STATE)
By
NGWABA JUSTINA .A
Presented To
Department of
Mass Communication
ABSTRACT
The newspapers are more interested in the tussle and bustles of the urban cities. Therefore little or no effort of the rural dweller. There has not emerged a reliable body of knowledge and tested practical strategies on this issues that can be applied to most rural development situation for success. It is only when urban news is blended with the rural that there is a balance in the flow of information. Ikechukwu Nwosu E. in mass communication and national development states that : “unless we change our approaches, develop our communication systems expand through research, our knowledge of rural development communication, emphasize more with the realities and strengthen our political will to survive, our rural development communication programmes will continue to record abysmal/failures.
TABLE OF CONTENT
TITLE PAGE II
APPROVAL PAGE III
DEDICATION IV
ACKNOWLEDGEMENT V
ABSTRACT VI
TABLE OF CONTENT VII
CHAPTER ONE
INTRODUCTION 11.1 BACKGROUND OF THE STUDY 1
1.2 STATEMENT OF THE PROBLEM 8
1.3 PURPOSE OF STUDY 10
1.4 SIGNIFICANCE OF THE STUDY 12
1.5 SCOPE OF THE STUDY 14
1.6 RESEARCH QUESTIONS. 15
CHAPTER TWO
LITERATURE REVIEW2.1 LITERATURE SOURCE 17
2.2 THEORETICAL BACKGROUND 17
2.3 THEORETICAL FRAME WORK. 23
CHAPTER THREE
RESEARCH METHODOLOGY. 303.1 RESEARCH METHOD 30
3.2 TARGET POPULATION 31
3.3 SAMPLE SIZE 31
3.4 SAMPLING TECHNIQUE 32
3.5 RESEARCH DESIGN 33
3.6 DATA COLLECTION 34
CHAPTER FIVE
SUMMARY AND RECOMMENDATION5.1 SUMMARY 56
5.2 CONCLUSION 58
5.3 RECOMMENDATION 60
BIBLIOGRAPHY 62
APPENDIX 64
