THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION
(A CASE STUDY OF NITEL PLC ENUGU)
By
CHIBUKO HENRIETTA C.
Presented To
Department of Mass Communication
ABSTRACT
This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches.
Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public relations can help in maintaining high acceptable corporate identity, corporate image and corporate communication in Nitel Plc Enugu.
The survey research method was used in this study as the population was picked amongst the staff of Nitel Plc Enugu. Questionnaires were administered to the respondents to elicit the needed information that helped in the organization of data and presentation.
The researchers showed that public relations can help in any corporate organization like Nitel Plc Enugu can also use those roles to uplift the image of Nitel Plc Enugu.
TABLE OF CONTENTS
COVER PAGE
TITLE PAGE
APPROVAL PAGE
DEDICATION
ACKNOWLEDGEMENT
ABSTRACT
TABLE OF CONTENT
CHAPTER ONE
INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE RESEARCH PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 SIGNIFICANCE OF THE STUDY
1.5 RESEARCH QUESTIONS
1.6 RESEARCH HYPOTHESIS
1.7 CONCEPTUAL AND OPERATIONAL DEFINITIONS
1.8 ASSUMPTIONS
1.9 LIMITATIONS OF THE STUDY
CHAPTER TWO
LIETRATURE REVIEW
2.1 SOURCES OF LITERATURE
2.2 THE REVIEW
2.3 SUMMERY OF LITERATURE REVIEW
CHAPTER THREE
METHODOLOGY
3.1 RESEARCH METHOD
3.2 RESEARCH DESIGN
3.3 RESEARCH SAMPLE
3.4 MEASURING INSTRUMENT
3.5 DATA COLLECTION
3.6 METHOD OF DATA ANALYSIS
3.7 EXPECTED RESULTS
CHAPTER FOUR
DATA PRESENTATION AND ANALYSIS
4.1 PRESENTATION OF DATA
4.2 RESULTS
4.3 HYPOTHESIS TESTING
4.4 DISCUSSIONS
CHAPTER FIVE
SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 SUMMARY
5.2 CONCLUSION
5.3 RECOMMENDATIONS
APPENDIX 1
APPENDIX 2
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