MARKETING OF INFORMATION RESOURCES AND SERVICES IN TERTIARY INSTITUTIONLIBRARIES

(A CASE STUDY OF KADUNA STATE)

By

Author

Presented To

Department of Education

ABSTRACT
This study was carried out to assess the marketing of information resources and services in tertiary institutions libraries in Kaduna State. Five research questions were raised and five hypotheses were formulated and tested at 0.0 5. The research questions sought to find out what type of information resources and service are available and used in tertiary institution libraries in Kaduna state. What types of information resources and services are being marketed by the tertiary institutions libraries in Kaduna state, why do the libraries in the tertiary institutions in Kaduna State market their information resources and services, whatStrategies are adopted by the tertiary institutions libraries in Kaduna state to market their information resources and services , and what channels are used in marketing information resources and services by tertiary institutions in Kaduna State. Survey research design was used for this study. Also stratified random sampling was used to select a sample size of 30 %( 124) from a population of 365 staff population and 5 %( 250) from a population of 4,078 registered customers. The seven selected tertiary institution libraries were KashimIbrahim library, Leather research and technology Library, Zaria, IsaKaita library Kaduna polytechnic Kaduna, (COE) Gidan waya Kafanchan, Nigerian college of Aviation Technology Zaria (NCAT), Nigerian Institute of transport technology (NITT), and Ameer ShehuIdris College of Health Technology Makarfi. A questionnaire was used to collect data for the study. The Data collected from the research were analyzed using frequencies distribution tables and percentages. While Hypotheses were tested using one-way Analysis of Variance (ANOVA) and a Scheffes Post Hoc Test to further determine the differences among the samples. The study found out that there were more men in library services than women, the research discovered among others that KashimIbrahim Library has the highest number of the staff than other libraries under study, and IsaKaita library Kaduna has the highest number of registered Customers among others. Currentawareness services, selective dissemination of information services, internet, exhibition, television services. Reference services are the major services available in the library’s under study. Also among others the research discovered that most of the libraries market their resources, books, journals, Audio visual services, databases are more marketed than services like internet, reference and photographic Services. Whilesocial media, bulks SMS, seminars, exhibition, library bulletin are strategies used in marketing of their resources .The hypotheses tested that there is no significant difference in the types of information resources and services marketed , it was found out that there is no significant difference in the types of strategies adopted in the way they market, on why they market and other channels and methods they used. The research concludes that low level of patronage by the customers and low level of usage of information resources and services in most of the tertiary institutions libraries will be actually a past if marketing concept will be adopted. Lastly, internet, DSTV, bulksms, should be made available in most of these libraries to improve their services other channels such as website, social networking, should also be used to reach out to the library customers to make them aware of the resources and services available in the library for their use.