APPLICATION OF INFORMATION AND COMMUNICATION TECHNOLOGIES (ICTs) IN THE PROMOTION OF AHMADU BELLO UNIVERSITY LIBRARIES’ PRODUCTS AND SERVICES

By

Author

Presented To

Department of Education

ABSTRACT
This study investigated the Application of ICTs in thePromotion of Ahmadu Bello University (ABU) libraries’ products and services. Five research questions and two null hypotheses were formulated and tested. Survey research method was adopted for the study. A total of 574 registered library customers and 68 marketing related staff from the 69 libraries that constitute ABU library complex were drawn as sample size. Questionnaire, site visits and observations were used to collect data for the study. The data collated were presented and analyzed using frequency distribution tables, percentages and histograms. While the hypotheses were tested using T-test. The study found among others that out of the available means of promotion at the discretion of ABU libraries, paper based/hardcopy outputs (posters, fliers and banners) were the most frequently employed. Application of ICTs in ABU libraries has no significant effect on the promotion of their products and services and adoption of e-promotion of ABU libraries’ products and services has no significant effect on customers’ level of patronage has proven to be true and false appropriately. The study concluded that ABU libraries apply ICTs in the course of Promoting products and services geared towards paper based or hardcopy emergence as output which can be enhanced by adopting the recommended Electronic Information Promotion Model (EIPM). The model directs output towards reduced printing which cuts promotion costs, saves time and provides cleaner projection for a more enhanced patronage.