ASSESSING "NOMA TUSHEN ARZIKI" TELEVISION PROGRAMME FOR SMALL-SCALE FARMING DEVELOPMENT IN DU DISTRICT, JOS SOUTH LOCAL GOVERNMENT, PLATEAU STATE
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Author
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Department of Arts
This dissertation assesses “Noma Tushen Arziki” television programme for small-scale farming development in Du district of Jos South Local Government of Plateau state. Acknowledging the fact that the programme was initiated by Plateau Radio Television Corporation (PRTVC) to help farmers with useful information that will educate them on new and improved systems of farming, government incentive available for them, new technology and seedlings so as to improve their farm yield and productivity. However, there is still poor farm yield and hunger within the state; and a recent survey conducted by the National Bureau of statistics, placed Plateau state among the 10 poorest states in Nigeria. This study therefore seeks to assess „Noma Tushen Arziki‟ television programme with a view to determining the efficacy of its communication strategy for small scale farming development in Plateau state. Through the use of both the quantitative and qualitative research methods and tools, this study discovered that inconvenient timing of the programme, lack of awareness creation and farmers preference for watching films and other free cable network channels to watching the local channels available (PRTVC); and lack of feedback mechanism and participatory platforms of “Noma Tushen Arziki” has resulted to low viewership and subsequently lack of impact of the programme on farmers. The Democratic-Participant Media theory and The Development Media theory were used to underpin the study. Questionnaire, Focused group Discussion and Key-Informant Interview were used to elicit responses from respondents in Du District. Three hundred and eighty-two respondents and two interviewees were engaged in the study. Based on the findings, the researcher recommends that the programme needs to be rescheduled so that the time will be conducive for farmers; awareness creation campaign on the existence of the programme should be carried out; topics discussed on the programme should be within the contemporary needs of farmers at the time; and feedback mechanism should be put in place on and off the programme. With this, farmers will have access to the programme; it will enhance their participation on the programme and will lead to improved yield and hunger reduction in the state
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