Site Logo E-PROJECTTOPICS

THE PROBLEMS OF DETERGENT MARKETING

(A CASE STUDY OF LEVER BROTHERS NIGERIA LIMITED)


πŸ“‘


Presented To


Administration Department

πŸ“„ Pages: 91       🧠 Words: 9385       πŸ“š Chapters: 5 πŸ—‚οΈοΈ For: PROJECT

πŸ‘οΈβ€πŸ—¨οΈοΈοΈ Views: 131      

⬇️ Download (Complete Report) Now!

ABSTRACT

This research work is concerned with the problems of detergent and as well as the marketing operations of the Lever Brothers Nigeria Limited, including the management of its distribution function. The research was made possible through the review of the Levernews, Papers presented at Seminars, and as well as some business journals. Individual distributors of LBN and consumers of Omo detergent were interviewed and valuable information collected. The research tried to identify factors responsible for the scarcity and high prices of omo detergent in the recent years and possible solutions that could arrest the situation suggested. The hypotheses generated and tested at various stages of the research show that though the problem of detergent marketing in Nigeria is a production problem, the distribution system of the company (LBN) is equally faulty. It was further revealed that the traditional long chain of distribution system in a depressed economy as can be seen today is undesirable. Also, the hypotheses revealed that the promotional activities of the company has nothing to write home about. It was positively analysed that the company should concerntrate its advert on how consumers could economically use the product rather than creating more market that cannot be met. vi The sale of detergent through supermarkets and co-operative stores has, however, Lned unmixed blessing, common charge levelled against those stores was that a fairly substantial percentage of detergent alloted to them whisked away to friends and relations of the management staff. To stop these abuses associated with the scarcity of detergent, it was suggested that LBN should maintain and encourage the created selling centres so as to make the product available to all as an interim measure. While the management should solicit positively for import licence to ensure continuous production, adequate attention should be paid to generating local raw materials locally. The distribution and promotional system of the organisation should be overhauled and desired system evolved in line with the country economic predicament so that omo detergent could be made available to all at the least available opportunity

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

πŸ“„ Pages: 91       🧠 Words: 9385       πŸ“š Chapters: 5 πŸ—‚οΈοΈ For: PROJECT

πŸ‘οΈβ€πŸ—¨οΈοΈοΈ Views: 131      

⬇️ Download (Complete Report) Now!

πŸ”— Related Topics

EFFECTIVE MANAGEMENT OF MARKETING LOGISTICS EFFECTIVE MARKETING STRATEGY AS A TOOL FOR A VIABLE FINANCIAL INSTITUTION MARKETING IN FINANCIAL INSTITUTIONS POTENTIAL SOURCES OF REVENUE TO SOKOTO STATE: PROBLEMS AND PROSPECTS GREEN MARKETING AWARENESS AND CONSUMERS' PURCHASE DECISION OF FOREVER LIVING PRODUCTS A CRITICAL ANALYSIS OF MARKETING ACTIVITIES IN A SERVICE INDUSTRY EFFECTIVE MARKETING OF AIR SERVICES IN NIGERTA AN EVALUATION OF NIGERIAN MARKETING ENVIRONMENT AND ITS EFFECTS ON COMPANY'S CORPORATE PERFORMANCE EFFECTIVE AND SUSTAINABLE MARKETING OF CITY TOURISM IN ABUJA - THE FEDERAL CAPITAL TERRITORY (FCT), NIGERIA. EFFECTIVE RETAIL MARKETING OF PETROLEUM PRODUCTS THE MARKETING PROBLEMS OF TEXTILE INDUSTRIES IN NIGERIA MARKETING STRATEGIES IN THE SERVICE INDUSTRY MARKETING LEGAL SERVICES IN NIGERIA ("PROBLEMS & PROSPECTS") THE APPLICATION AND EFFECTS OF MARKETING CONCEPT ON ORGANISATIONAL PERFORMANCE MARKETING OF SERVICES IN PRIVATE EDUCATIONAL SECTOR THE APPLICATION OF THE MARKETING CONCEPT IN THE NIGERIAN MANUFACTURING INDUSTRY STRATEGIC MARKETING IN NEW GENERATION BANKS IN NIGERIA MARKETING OF FINANCIAL SERVICE IN NIGERIA MARKETING STRATEGIES OF FINANCIAL INSTITUTIONS IN NIGERIA MARKETING STRATEGIES IN A SERVICE INDUSTRY: A STUDY OF AFRICAN INTERNATIONAL BANK LIMITED

click on whatsapp