Presented To

Department of Administration


Kaduna Refining and Petrochemical Company (KRPC) limited's Tin and Drum Manufacturing Plant was commercialised in 1987 due
 to dismal performances, with the objective of optimum returns on investments. Thus far, this has not been achieved. The highest
 capacity utilised was 44% in 1991 with net income (before taxes) of #10.58 million.
 The objective of the study is to identify the present marketing practices that hinder the plart's viability and develop a strategic marketing policy that can turn the plant's fortunes around.
 A Marketing Audit was carried out to identify the present marketing practices. The audit showed that there is a favourable
 marketing environment but no integrated marketing organisation in place. Also there is no sound marketing strategy and clear goals to guide planning. There is virtually no marketing function performed and no marketing system for planning and control
 A marketing policy is recommended that encompasses identity policy - the company's marketing theme and culture, and direction policies - strategy and leadership. The direction policies details for the plant a customer philosiphy, an integrated marketing organisation with the supporting marketing systems in
 place and the optimum mix of the marketirg elements. Also recommended is the steps to be implemented to improve performance.


That this Material is a Complete Project, Well Written and Contains 1 to 5 Chapters.

Click the download Button Below to Download the complete work. OR Call/WhatsApp Admin on: 08144786223 for Inquiry. Thank You

  • 08144786223

About E-Project Material Centre

E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?

Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition

Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright