THE APPLICATION OF THE MARKETING CONCEPT IN THE NIGERIAN MANUFACTURING INDUSTRY

(A CASE STUDY OF SUNGLASS LIMITED, KADUNA)

By

Author

Presented To

Department of Administration

90 Pages 11,337 Words 1,466 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 4,000 NGN 3,500 NGN PROJECT
ABSTRACT

This study was undertaken to enable us understand the extent to which firms in the manufacturing industry in Nigeria, apply the marketing concept. Taking into consideration the country's large population, and large number of manufacturing firms which hinder on individual analysis of manufacturing firm as regards the application of the marketing concept, a case study of Sunglass Limited, Kaduna was undertaken. The consumer is the life-blood of the organisation, since if he does not buy, firm cannot sell and every firm that produces must sell to be in business. Therefore, the importance of the consumer to the achievement of corporate goals cannot be over emphasize. It is important, in order to achieve overall objective of the organisation, to strengthen and incorporate into the organisation the pillars of the marketing concept, that is consumer orientation and satisfaction, integration marketing effort, profit criterion and societal orientation. In our case study analysis of Sunglass Ltd, I found that the company is a marketing oriented enterprise. The consumer is the king is a watchword in Sunglass Limited and all marketing activities are planned around this concept. Sunglass Limited applies the marketing concept to a large extent, although some aspects of it are employed to the neglect of others.

PLEASE NOTE

This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.


To access the full material click the download button below


OR


Contact our support team via Call/WhatsApp: 09019904113 for further inquiries.

Thank you for choosing us!

90 Pages 11,337 Words 1,466 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 4,000.00 NGN 3,500 NGN PROJECT

About e-Project Material Centre


e-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well-researched, reliable, and ready-made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references), and well-written. INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available, and explore your data.

Why Students Love to Use e-Project Material?


Guaranteed Delivery: Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed: We always do whatever is necessary to ensure every customer's satisfaction.

Disclaimer


e-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should help you generate new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Conditions


Using our service is LEGAL and IS NOT prohibited by any university/college policies. You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for your own research (if properly referenced)
  • For PROPER paraphrasing (see your university definition of plagiarism and acceptable paraphrase) Direct citing (if referenced properly)
Thank you so much for your respect to the author's copyright.

Refund and Privacy Policy


  • Refunds: All sales are final. However, if you encounter any issues with accessing your purchased material, kindly contact our support team for immediate resolution.
  • Privacy Policy: Your personal information is protected and will not be shared with third parties. We ensure secure payment processing and data confidentiality.

Contact Information


e-projecttopics.com © copyright 2025 || Nigeria|| My IP - 0.0.0.0 || 0
Designed By: Powersoft Technology
X

Need Help Finding or Downloading Your Project Material?

If you don't see the topic you're looking for or You need urgent/express attention, click the WhatsApp Icon/link below to contact ADMIN and get the material you need instantly. We are always available online to attend to your needs. Thanks