STRATEGIES FOR EFFECTIVE MARKETING OF PETROLEUM PRODUCTS A CASE STUDY OF UNIPETROL NIGERIA PLC

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ABSTRACT

This work has taken a look at marketing generally and particularly at marketing strategies as it affects the Marketing of Petroleum Products by UNIPETROL NIGERIA PLC. The five strategies being presently adopted by the Company in its Marketing efforts are also highlighted and discussed. Finally, for the reader to appreciate UNIPETROL'S contribution to Nigeria's Economic Development, an effort is made to look at the functions of the various departments within it as well as a brief history of the Company.

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This material is a comprehensive and well-written project, structured into Chapter (1 to 5) for clarity and depth.

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