THE ROLES OF MIDDLEMEN IN THE CHANNELS OF DISTRIBUTION

(A CASE STUDY OF TROPICAL VENTURE, ENUGU)

By

DURU IFEOMA L.

Presented To

Department of Business Administration and Management

This project work titled the “Role of middlemen in channel of distribution” an important element in the marketing mix of any form, is the system of marketing channels through which products and services are distributed to the final consumers or ultimate users. A marketing channel is a loosely connected system comprising of a manufacturer, middlemen and the ultimate users. Wholesalers and retailers are the functional middlemen for manufacturers.
The writer described the problem under study and the relative importance of the study. There is also the destination of channels of distribution and that of middlemen who are involved in the distribution of goods and service to their place of use. It is seen here that channel of decisions is very vital to a form and to some extent determines the success of a product in its life time.
The functions of middlemen was also discussed below, their importance in Nigerian economy and also the problems associated with them.
Importance fund were signed not to enable conclusions and recommendation to be drawn. With light of finding, recommendations were made, that is instead of the middlemen being eliminated from the channels of distribution, their functions should be improved. However it is the research hope that if the recommendation made property implemental, the user will have a smile on their face.

Title page                                ii    
Approval page                            iii
Dedication                                iv    
Acknowledgement                            v
Abstract                                vi
Table of content                            viii

CHAPTER ONE
1.0    Introduction                                1
1.1    General background to the subject matter            1
1.2    Problems associated with the subject matter            3
1.3    Problem(s) that the study will be concerned with         5
1.4    The importance of studying the area                6
1.5    Definition of importance terms                    7
 Reference                                    8

CHAPTER TWO
2.0    Literature review                            9
2.1    The origin of the subject area                    9
2.2    Schools of thought within the subject area            13
2.3    The school of thought relevant to the problem of study    20
2.4    Different methods of studying the problem            22
2.5    Summary                                24
References                                    25

CHAPTER THREE
3.0    Conclusion                                26
3.1    Data Presentation [highlights of the study]            26
3.2    Analysis of the data                        31
3.3    Recommendation                             34
3.4    Conclusion                                35
3.5    Reference                                36