SURVIVAL STRATEGIES ADOPTED BY SMALL "SCALE RETAIL OUTLETS IN NIGERIA
(A case study of Eastern shop Ogui road Enugu)
By
OKAFOR NNEKA VOILET
Presented To
Department of
Business Administration and Management
ABSTRACT
This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.
To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.
- Location and relocation of business at a better sight as important as the growth of the business.
- Down sizing small–scale shops encourages higher profit margin from the specific field of treatment.
- Discounts free gifts and bonus attract customers patronage.
- Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors
- To survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date
TABLE OF CONTENT
TITLE PAGE ii
APPROVAL PAGE iii
DEDICATION iv
ACKNOWLEDGEMENT v
ABSTRACT vi
TABLE OF CONTENT viii
CHAPTER ONE
INTRODUCTION 11.1 General Background to the Subject Matter. 1
1.2 Objective Of The Study 3
1.3 Problems Associated With The Subject Matter 4
1.4 The Importance Of Studying The Area 5
1.5 Definition Of Important Terms 6
1.6 References 9
CHAPTER TWO
2.0 LITERATURE REVIEW 102.1 The Concept Of Small-Scale Retail Enter. 10
2.2 School Of Thoughts Within The Subject Area 13
2.3 Different Methods Of Studying The Problem 16
2.4 Summery 19
2.5 References 22
CHAPTER THREE
3.0 CONCLUSION 233.1 Data Presentation 23
3.2 Analysis Of The Data 25
3.3 Recommendation 28
3.4 Conclusions 31
3.5 Bibliography 32
