This research study is an assessment and evaluation of the  impact of a managerial techniques on the productivity capacity of Nigerian Breweries Aba from 2004-2008.  In order to carry out the assessment, specific research questions and objectives were defined to stimulate the conclusion of the work. The systems theory formed the theoretical framework to explain the influence of the external environment on the organization. The methodology applied to achieve the objectives of the study consists of Annual reports compilation of the company from 2000-2008 and field survey using structured questionnaire which were administered to a sample population of seventy staff of Nigerian Breweries  Aba. Based on the Annual reports of the company the productivity of the company was higher before the introduction of a new management  technique at the Aba branch of the company. The productivity of the company was lower when the new management technique was introduced. The productivity of the company was high after the new management strategy was introduced at the Aba branch of Nigerian breweries Plc. From the findings of the research it is recommended that management should properly communicate with workers and the customer (outside environment) before they adopt a particular managerial strategy in production, management should also assess critically the impact of any technique they adopt on the worker before they commence the implementation of such technique in production. 

12 Statement of the problems- -- -- -- -- -- -- -- -- - - 5

13 Objective of the study- -- -- -- -- -- -- -- -- -- -7

14 Significance of the study- -- -- -- -- -- -- -- -- -9

15 Scope/ limitation of the study- -- -- -- -- -- -- -- -10

21 Introduction- -- -- -- -- -- -- -- -- -- - - - 11

22 The concept of Managerial Techniques- -- -- -- -- -- -- -11

23 Downsizing- -- -- -- -- -- -- -- -- -- -- -- - - 20

24 Strategies of Downsizing- -- -- -- -- -- -- -- -- -21

25 Approach of studying downsizing practices- -- -- -- -- -24

26 Why Organizations Downsize- -- -- -- -- -- -- - - 26

27 Effects of Downsizing to Organizations- -- -- -- -- -- -28

28 Effects to Downsizing on the Market- -- -- -- -- -- - - 35

29 Effects of Downsizing on the Employee- -- -- -- -- -- - - 36

210 Other effects of Downsizing- -- -- -- -- -- -- -- -39

211 Nigerian Breweries- -- -- -- -- -- -- -- -- -- - - 41

2 12 Research Hypotheses- -- -- -- -- -- -- -- -- -- -46

213 Theoretical Framework- -- -- -- -- -- -- -- -- -46

31 Location of the study (Area of study)- -- -- -- -- -- -- -51

32 Population of study- -- -- -- -- -- -- -- -- -- -52

33 Target population of the study- -- -- -- -- -- -- -- -53

34 Procedure/ instrument for data collection- -- -- -- -- - - 54

(i) Method of data collection- -- -- -- -- -- -- -- -55

(ii) Primary source- -- -- -- -- -- -- -- -- - - - -55

(iii) Secondary source- -- -- -- -- -- -- -- -- - - - -55

(a) Sample size of the respondents- -- -- -- -- -- - - - 55

(b) Information on data distribution and collection- -- -- - - - 55

(c) Validation of instrument- -- -- -- -- -- -- -- - - - -56

35 Administration of questionnaire/instrument- -- -- -- -- -56

36 Sample Technique- -- -- -- -- -- -- -- -- -- -- -57

37 Method of data analysis - -- -- -- -- -- -- -- - - 57-59

Presentation and Analysis of data- -- -- -- -- -- -- -- -60-73

Summary, Recommendations and Conclusion- -- -- -- -- -74-77

1 Downsizing strategies- -- -- -- -- -- -- -- -- -- -22

2 Depth and Breadth of downsizing- -- -- -- -- -- -- -23

3 Reinforcement and reorientation approach of downsizing- -- - - 25

4 Studies conducted on the downsizing impacts on profitability in countries

of USA, Canada, Japan, Spain, Korea, New Zealand, Australia and Slovenia

- -- -- -- -- -- -- -- -- -- -- -- -- -- -30-32

5 Studies conducted on the impact of downsizing over stock market value

result, in UK, USA and Japan- -- -- -- -- -- -- -- -- -33-34

6 Studies on the effects of downsizing on Survivors in organizations36-38

7 Studies on the effects of downsizing on innovation and innovative

behaviours- -- -- -- -- -- -- -- -- -- -- -- -- -40

8 The Breweries and their locations- -- -- -- -- -- -- -44-45

9 Shows the staff strength of Nigerian Breweries- -- -- -- - - - -52

41 show the Profit margin (%) of Nigerian Breweries Plc from Year 2001 to

Year 2008- -- -- -- -- -- -- -- -- -- -- -- -- -63

42 show the Return on Assets ROA (%) of Nigerian Breweries from Year

2001 to Year 2008- -- -- -- -- -- -- -- -- -- -- -- -63

43 Show the dividend payment profile for Nigerian Breweries from year

2000-2006- -- -- -- -- -- -- -- -- -- -- -- -63-64

44 Show the number of employee of Nigerian Breweries Plc who are union

members from year 2004-2006- -- -- -- -- -- -- -- -- -64

45 Shows cost of staff salaries and wages from 2004-2006 of Nigerian

Breweries Plc- -- -- -- -- -- -- -- -- -- -- -- -64

46 Shows the responses from workers of Nigerian Breweries Aba on effects

of the introduction of a new management strategy on productivity of the

company- -- -- -- -- -- -- -- -- -- -- -- -- -66-67

47 Shows the responses of staff of Nigerian Breweries Aba to ascertain

whether a change in the managerial technique caused any change in the

attitude of the workers towards their Co-workers- -- -- - - - -- -68-69

48 Shows the responses of staff of Nigerian Breweries Aba to show the

influence of the managerial strategy on the attitude of the workers towards

the organization- -- -- -- -- -- -- -- -- -- -- -70-72

1 Shows the expected results of downsizing workforce decrease- -- -27

2 Shows the Range of Nigerian Breweries Products- -- -- -- -- -

3 Shows Hierarchy of different departmental Directors and the

MD/CEO - - - - - - - - - - - - - - - - - 45

4 shows the Hierarchy of departmental managers in the Organization- - - 46