PRODUCT PLANNING MANAGEMENT, AND DISTRIBUTION PROBLEMS IN SOFT DRINK INDUSTRY
(A CASE STUDY NIGERIA BOTTLING COMPANY PLC. ENUGU PERSPECTIVE)
By
UZOCHUKWU NNEOMA
Presented To
Department of Public Administration
ABSTRACT
Product planning, management and distribution problems are very vital in the production and distribution of every manufacturing organization. Before ever a manufacturing company could come with good quality product, it must undergo many process from planning for either short range or long ranges forecasting carrying out market research and consumer survey protesting the product and introducing different channels of distribution.
The aim of this study is to describe how the Nigerian Bottling company Enugu is really involved in the process of product planning, distribution and management. This is done by gathering information from staff and distribution channels, operators defining certain problems usually associated with product planning, management and distribution problems in the company and proposing remedial measures after revealing areas of problems. The questions in the questionnaire will be based on the research questions developed for this purpose while analysis developed for this purpose while formula we use percentage analysis to analyze data collected and accept 50% (percent) and above as significant and discharge influences under 50% (percent).
From here, the researcher will make a decision of findings, recommendation and conclusion. It is hoped that this study will aid managers in planning, distribution and managing their products by taking effective efficient decisions in these important areas. For example, the company should recruit highly skilled staff and give them adequate training.
Introducing operational research whereby decisions are taken jointly without each manager relying only on his own decision.
TABLE OF CONTENTS
Title page
Abstract
Dedication
Certification
Acknowledgement
CHAPTER ONE:
INTRODUCTION
1.1 Background of study
1.2 Definition of problem
1.3 Objectives of the study
1.4 Research Hypothesis
1.5 Significance of the study
1.6 Scope of the study
CHAPTER TWO
2.1 Literature Review
2.2 Product Definitions
2.3 Organizational for new product development
2.4 The product development process
CHAPTER THREE
3.0 Research Design
3.1 Area of study
3.2 Population of study
3.3 The sample size & sample technique
3.4 Method of data collection
3.5 Method of data analysis
CHAPTER FOUR
Data presentation and analysis
CHAPTER FIVE
SUMMARY OF FINDINGS, RECOMMENDATION AND CONCLUSION
5.1 Research findings
5.2 Conclusion
Reference
Appendix
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