MR BIGGS RESTAURANT COMPLEX Architecture as a Medium for Product Promotion

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Department of Environmental Design

96 Pages 11,843 Words 28 Views PDF Format No. of Chapters: 1 to 5 Chapters

ABSTRACT
Restaurant facilities in Nigeria are fast becoming integrated into the everyday life of the country due to the demanding occupation and busy schedule of the average Nigerian. The Cream Executives in corporate Organisations also referred to as young Urban Pioneers or Yuppies are fast making their mark in every sector of the Nigerian economy. The commercial and corporate nerve centre of the most populous black country in the world, Lagos. Therefore the need for a complex that will enhance the corporate image of these young pioneers as well as cater for their basic need is only natural. There is a reflection of this consideration in the dynamic trend of Nigerian commerce and enterprise and the influences of international trade. MR. Biggs is the brand none given to the fast food chain owned by, United African Company, UAC. Various outlets are located within the central business district metropolitan of Lagos. Although these outlets meet the basic needs of the consumer, there is a tendency towards monotony in appropriation of functions and consumer services: hence, the need for a restaurants complex. That will cater for the needs for a our constantly changing corporate society. Priority will be given to the target group of these corporate workers within the given areas and other statistical data will be given areas and other statistical vi data will be given to buttress this need. Lagos the centre of commerce and industry in Nigeria is strategic for the development of this project. Thereby enhancing the development of new frontier in the Nigerian economy.

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