PUBLIC RELATIONS STRATEGIES FOR INFORMATION SERVICE PROVISION IN FEDERAL UNIVERSITY LIBRARIES

(A CASE STUDY OF NORTH WESTERN STATES OF NIGERIA)

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Department of Education

81 Pages 8,976 Words 98 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 30.00 USD PROJECT
ABSTRACT
This study was carried out to investigate Public Relations Strategies for Information Service Provision in North Western States of Nigeria. Five research questions were raised with respect to the type of public relation knowledge possessed; types of communication media types of PR strategy, and types of PR competency on the information service provision. A survey research method was used for the study. The overall total number of one hundred and forty six (146) library staff from the relevant division of the four selected federal university libraries reference division, serial customers service and ICT were drawn as population and used as sample size for the study. The four selected university libraries were Kashim Ibrahim library ABU Zaria, Bayero university library, Kano Abdullahi Fodio library, Sokoto and federal university library Dutse, Jigawa. Questionnaire was used to collect data for the study. The data collected were presented and analyzed using frequency distribution tables percentages, and histograms. The study found among others providing information at the right possible time politeness with customers, uplifting the standard and status of the library and given full attention to the customers were the major PR techniques use in the selected university library in the north western state of Nigeria. It was revealed that notice board library news letter hand book, news bulleting poster were the popular types of communication media used for communication with the customers in the selected university libraries studied. Also it was found that library facebook, library website, and television were only used in Kashim Ibrahim library; while television radio blogs electronic mailshot, mobile phone were not used in the university libraries studied. Also the application of public relation has significant influence on the information service provision in the selected university libraries in the north western state of Nigeria. This study concluded that pr has indeed improved relationship and has lead to mutual collaboration among university libraries this has also help establish better contact between libraries and customers this give the librarian opportunity to create good image of the library which lead to an increase in the utilization of library resources and service. Lastly, the need for intensified efforts at attracting customers based by university libraries through quality information service provision, training and retraining of library staff, regular communication and feedback from the customers and customers forum should be establish so that potential customers would be free to make suggestion on how to improve the library services have been recommended. The use of public relation strategies like beatifying the library environment and the introduction of information literacy skills should be made compulsory for all categories of academic program in the university was also advocated.

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81 Pages 8,976 Words 98 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 30.00 USD PROJECT

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