The Impact of Public Relations on Banks Performance

By

Author

Presented To

Department of Administration

ABSTRACT

This Study was basically conducted to reveal the impact of Public Relations on the performance of Financial Services of Standard Trust Bank Limited in Kaduna metropolis. Relevant related literatures were extensively reviewed by the researcher to serve as an essential framework and guide for the study. The researcher utilized explorative and survey methods in conducting the study. These necessitate the use of relevant instruments such as questionnaire administration, personnel interview and personal observation in collecting the relevant data in the course of the study. A sample size of twenty management staff and fifty customers were selected using simple random techniques for an estimated population of one thousand five hundred people including both the staff and the customers. However the data collected were analyzed using simple percentage method for easy interpretation. And to validate the findings of the study, the following hypotheses were formulated; HO - That the public relations activities of Standard Trust Bank Limited have no impact on the performance of the services of the bank. H1 - That the public relations activities of Standard Trust Bank have impact on the performance of the services of the bank. The hypothesis was proved while the alternative (H1) was accepted and the null hypothesis (HO) was rejected. The analysis and interpretation reveled some findings among which is that, Standard Trust Bank Limited does not have autonomous public relations department in it's area, zonal and branch offices but only in the Head Office. And finally the researcher advanced some recommendations among which is that the bank should create autonomous public relations department in every branch especially in the urban cities; such as Kaduna, Port Hercourt and Kano to handle it's public relations services.


PLEASE NOTE:

That this Material is a Complete Project, Well Written and Contains 1 to 5 Chapters.


Click the download Button Below to Download the complete work. OR Call/WhatsApp Admin on: 09019904113 for Inquiry. Thank You

  • FOR ENQUIRY
  • support@e-projecttopics.com
  • 09019904113

Learn and Obtain Diploma in Web development, Software development, Business, Technology and Creative Skills taught by industry experts. Explore a wide range of skills with our professional tutorials.

About E-Project Material Centre


E-Project Material Centre is a web service aimed at successfully assisting final year students with quality, well researched, reliable and ready made project work. Our materials are recent, complete (chapter 1 to Minimum of Chapter 5, with references) and well written.INSTANT ACCESS! INSTANT DOWNLOAD. Simply select your department, choose from our list of topics available and explore your data

Why Students Love to Use E-Project Material ?


Guaranteed Delivery Getting your project delivered on time is essential. You cannot afford to turn in your project past the deadline. That is why you must get your project online from a company that guarantees to meet your deadline. e-Project Topics Material Centre is happy to offer instant delivery of projects listed on our website. We can handle just about any deadline you send our way. Satisfaction Guaranteed We always do whatever is necessary to ensure every customer's satisfaction

Disclaimer


E-Project Topics Material Centre will only provide projects as a reference for your research. The projects ordered and produced should be used as a guide or framework for your own project. The contents of the projects should be able to help you in generating new ideas and thoughts for your own project. It is the aim of e-Project Topics Centre to only provide guidance by which the projects should be pursued. We are neither encouraging any form of plagiarism nor are we advocating the use of the projects produced herein for cheating.

Terms and Condition


Using our service is LEGAL and IS NOT prohibited by any university/college policies You are allowed to use the original model papers you will receive in the following ways:
  • As a source for additional understanding of the subject
  • As a source for ideas for you own research (if properly referenced)
  • For PROPER paraphrasing ( see your university definition of plagiarism and acceptable paraphrase) Direct citing ( if referenced properly)
Thank you so much for your respect to the authors copyright