MARKETING STRATEGIES OF MULTINATIONAL COMPANIES IN THE NIGERIAN OIL INDUSTRY: A CASE STUDY OF SELECTED MULTINATIONAL OIL COMPANIES:- 1. SHELL PETROLEUM DEVELOPMENT COMPANY OF NIGERIA AND 2. MOBIL PRODUCING NIGERIA UNLIMITED.

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Author

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Department of Administration

ABSTRACT

This research work attempts mainly to asses the marketing strategies adoted and operated by multinational companies in the
Nigerian oil industry. It Is the aim also of the work to test the relationship of these marketing strategies between the growth of the Nigerian economy and these international companies whether positive or negative .
In so doing, the study analysis the role of the Nigerian National Petroleum Corporation (NNPC) Its involvement and arrangement with its foreign partners together with the benefits/lossesenjoyed/suffered by both parties In relation to one another,
It is also hoped that this report or research work will serve
as a useful reference material on related topics and further reading.



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