THE MARKETING PROBLEMS OF TEXTILE INDUSTRIES IN NIGERIA

(A CASE STUDY OF UNITED NIGERIA TEXTILE PLC KADUNA)

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83 Pages 8,847 Words 14 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 30.00 USD PROJECT
ABSTRACT

This work is an attempt to look at the marketing activities of UNT PLC Kaduna as a case study. The study is aimed at identifying those marketing problems that militate against the survival, successful and profitable operation of the company. We are faced with high cost of production today, the threat of recurring recession and inflation, and increased government regulation. Some industries face intensive foreign competition and others have to contend periodically with shortages. People's values are fast changing. There is a growing demand for a better quality of life. There is concern about our social activities and physical environment. These social and economic changes pose major challenge to business in general and to marketing in particular. To carry out this work successfully, questionnaire and interviews were used. Facts were gathered from respondent and analysed. The research found out that the current marketing operation of the UNT PLC leave much to be desired. For instance, the marketing department should wake up to its responsibility, narrow view of the marketing concept and marketing strategies and lack of market intelligence and research system.. The finding of this thesis is concluded by giving some recommendation on how best to improve on the effectiveness of the marketing operation under the present economic conditions.

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83 Pages 8,847 Words 14 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 30.00 USD PROJECT

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