THE MARKET SEGMENTATION OF A PUBLIC TRANSPORT CORPORATION IN A DEVELOPING ECONOMY

( ( A CASE STUDY OF NIGERIAN RAILWAY CORPORATION))

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Author

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Department of Administration

92 Pages 12,342 Words 1,660 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 4,000 NGN 3,500 NGN PROJECT
ABSTRACT

One of the agenceis through which transpor service is carried out,is the railways . It i s one o f the most important modes of transportation very essential for economic activities of any nation it has responsibiliy for providing rail service.In Nigeria this responsibility is vested in the nigerian railway cooporation The important of rail service of national development cannot be over emphasised, and the potential advantages offered by railways service over the technically numerous,viz higer margin better spaceutilization,traffic access priority, greater fuel economy and less pollution The Nigerian Railway Corporation market service to match the adavantage of features of rail transport mentioned above , marketing of products and service t thought requried the same marketing principles , but has difference marketing strategaies to be accomplish. It is on this note that I examined them a marketing segment of the Nigerian Railway Coporation n as a marketing strategies and seek to show descriptelty and as qualitatively as possible how far this marketing effort of Nigerian Railway Corporation conform or depart from t h e of the concept of market segmentation and also to explain n what changes a re necessary to put matters right.

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92 Pages 12,342 Words 1,660 Views PDF Format No. of Chapters: 1 to 5 Chapters
Reference/Bibliography: YES 4,000.00 NGN 3,500 NGN PROJECT

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